Food & Beverage

16 Handles launches Squid Ink Black Matcha fro-yo

Photo: 16 Handles

October 22, 2024

16 Handles is getting in on the games with the launch of a Squid Ink Black Matcha frozen yogurt flavor coinciding with "Squid Game: Season 2" on Dec. 26 on Netflix.

"With the Squid Game franchise becoming such a phenomenon, and so much excitement around the new season and experience, we couldn't help but have some fun. The traditional matcha flavor in our new jet-black color is as iconic as the show," Neil Hershman, CEO of 16 Handles, said in a company press release. "I can't wait to see all the tongue pics with our social media challenges and I know this launch will bring some new guests in our stores across the county to try 16 Handles for the first time!"

The dessert features a dark matcha flavor, and 16 Handles is giving guests the chance to play along for prize money and rewards through a variety of contests, including:

• Black Tongue Challenge: Visit a 16 Handles location and try the Squid Ink Black Matcha Frozen Yogurt. Take a selfie using the Squid Ink Instagram Filter and tag @16Handles in your story. All entries will receive 10 points on the 16 Handles app and be entered for a chance to win a $250 Visa Gift Card. Entries accepted through Oct. 31.
• Dalgona Cookie Challenge: Record a selfie video using the 16 Handles Dalgona Cookie Challenge Filter and find out what special cookie you're matched with. Tag @16Handles in your story and let your followers know if the match was right! All entries will receive 10 points on the 16 Handles app and entered for a chance to win a $250 Visa Gift Card. Entries are accepted from Oct. 25 to Oct. 29.
• Tug Of War Showdown: Users may vote for their favorite flavor and toppings in a froyo tug-of-war on the @16Handles Instagram story. Each day from Oct. 22 to Oct. 31, the brand will feature a poll, and any votes in the winning choice will earn points, which go toward cash discounts in the 16 Handles app.

16 Handles opened its first store in Manhattan's East Village in 2008 and has over 30 locations.