News

100 Montaditos names US CEO

May 30, 2014

Spain-based 100 Montaditos has named Francisco Javier Cernuda as CEO of the U.S. system. In this capacity, Cernuda will direct, coordinate and execute strategic marketing development plans in the U.S., as well as Latin America for the corporate expansion of the brand.

According to a news release, his addition to the management team at Restalia, the Madrid-based restaurant holding company that owns 100 Montaditos, coincides with the 2014 announcement of the opening of 70 additional international restaurants within the existing portfolio.

“The 30 years of experience that Francisco Cernuda has in development processes, expansion and internationalization of large companies are undoubtedly invaluable to 100 Montaditos at this time, as well as his expertise in identifying and securing target market properties, such an important aspect in our business,” Restalia Global CEO Virginia Donado said in the release.