News & Media From Vic Mahadevan
Customers demand targeted, relevant marketing messages
by Vic Mahadevan — CEO, Punchh
When blended, data on purchases, frequency, preferences, social media activity forms a 360-degree customer profile that can be used to build a long-term…
read nowLifetime loyalty comes from winning hearts, minds
by Vic Mahadevan — CEO, Punchh
Your customers are driven to your brand by two main factors — practicality and emotion. Practical purchases are based on things like price, convenience, speedy…
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