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News & Media From Valerie Killifer

Updated décor can make a difference

by Valerie Killifer — senior editor, NetWorld Alliance

May 17, 2007

As Penn Station discovers, an updated look is one key to success.

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The new face of fast casual?

by Valerie Killifer — senior editor, NetWorld Alliance

Fuzion Food Group looks to alter the restaurant landscape.

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Gift card sales get e-mail boost

by Valerie Killifer — senior editor, NetWorld Alliance

April 25, 2007

Restaurants increase sales and profits through targeted e-mail marketing gift card programs.

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UPDATE: Focus welcomes Moe's to the family

by Valerie Killifer — senior editor, NetWorld Alliance

April 11, 2007

Raving Brands bids adieu to its flagship Moe's Southwest Grill.

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Midwest region ripe for franchise growth

by Valerie Killifer — senior editor, NetWorld Alliance

April 5, 2007

Fast casuals are looking toward the international market for franchise growth, but Penn Station East Coast Subs is taking a more domestic approach.

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COVER: Sweet surrender

by Valerie Killifer — senior editor, NetWorld Alliance

April 2, 2007

In today's fast-paced, health-crazed world, desserts are proving they're here to stay.  

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Q & A with Diana Hovey

by Valerie Killifer — senior editor, NetWorld Alliance

April 2, 2007

Fast Casual talks shop with Corner Bakery Café's senior vice president of marketing.  

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Restaurants build on international ground

by Valerie Killifer — senior editor, NetWorld Alliance

Restaurants look to international shores to boost their brand and build an image.

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Restaurant reservations: Serve up success

by Valerie Killifer — senior editor, NetWorld Alliance

March 26, 2007

Restaurant operators rely on e-mail to remind consumers to make a reservation.

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Methodical growth key to successful franchise expansion

by Valerie Killifer — senior editor, NetWorld Alliance

March 7, 2007

Penn Station subs prefers the slow and steady approach in the race for franchise success.

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Increase customer communication

by Valerie Killifer — senior editor, NetWorld Alliance

February 27, 2007

Effective e-mail list-management delivers the message.

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Earth-friendly fare

by Valerie Killifer — senior editor, NetWorld Alliance

As restaurants go green, options for operators grow in numbers.

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Bruegger's keeps on rollin'

by Valerie Killifer — senior editor, NetWorld Alliance

Marking its 11th consecutive quarter of growth, Bruegger's CEO Jim Greco looks toward the future.

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Building an e-mail list

by Valerie Killifer — senior editor, NetWorld Alliance

January 25, 2007

When it comes to a customer-based e-mail list, McAlister's Deli has learned bigger is better.

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