Shira Petrack
Shira Petrack
Shira Petrack is a former lawyer and current content manager for Placer.ai, the most advanced foot traffic analytics platform allowing anyone with a stake in the physical world to instantly generate insights into any property for a deeper understanding of the factors that drive success.Recent Contributions
Starbucks' pumpkin spice latte still driving traffic
by Shira Petrack — Content Manager, Placer.ai
Starbucks' fall launch doesn't just boost its own traffic; it sets the benchmark for the entire industry.
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Scaling fast casual: Cava's depth vs. Sweetgreen's breadth in Q2 2025
by Shira Petrack — Content Manager, Placer.ai
Cava's overall visits grew year-over-year n Q2 '25 while average visits per location remained relatively stable (-1.0%). Sweetgreen also experienced overall…
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Dutch Bros gains, Starbucks holds top spot
by Shira Petrack — Content Manager, Placer.ai
Despite the rapid growth of smaller coffee chains, Starbucks continues to dominate the coffee category, receiving over half of the combined visits to…
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Starbucks’ Red Cup Day makes a comeback
by Shira Petrack — Content Manager, Placer.ai
Starbucks received more visits over the week of Red Cup Day than it did during the week of the Pumpkin Spice Latte Launch.
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