Shira Petrack

Shira Petrack is a former lawyer and current content manager for Placer.ai, the most advanced foot traffic analytics platform allowing anyone with a stake in the physical world to instantly generate insights into any property for a deeper understanding of the factors that drive success.

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Recent Contributions

Driving traffic in 2026: 4 coffee chain strategies fast casuals should embrace

by Shira Petrack — Content Manager, Placer.ai

Fast casual brands can drive traffic in 2026 without freebies by learning from Scooter's, Starbucks, 7 Brews and Dunkin.

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Starbucks' pumpkin spice latte still driving traffic

by Shira Petrack — Content Manager, Placer.ai

Starbucks' fall launch doesn't just boost its own traffic; it sets the benchmark for the entire industry.

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Scaling fast casual: Cava's depth vs. Sweetgreen's breadth in Q2 2025

by Shira Petrack — Content Manager, Placer.ai

Cava's overall visits grew year-over-year n Q2 '25 while average visits per location remained relatively stable (-1.0%). Sweetgreen also experienced overall…

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Dutch Bros gains, Starbucks holds top spot

by Shira Petrack — Content Manager, Placer.ai

Despite the rapid growth of smaller coffee chains, Starbucks continues to dominate the coffee category, receiving over half of the combined visits to…

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