Robert Passikoff
Robert Passikoff
Robert Passikoff, Brand Key’s founder/president, is a thought leader who has pioneered work in loyalty and emotional brand engagement, creating the Customer Loyalty Engagement Index, the Loyalty Leaders List, the Sports Fan and Women’s Wear Daily Fashion Brand Indices.
Recent Contributions
Is Starbucks still Starbucks?
by Robert Passikoff — Consultant, Brand Keys
Now that the pandemic has forced Starbucks to change its operating model, Brand Keys' Robert Passikoff wonders what's the difference between Starbucks and a…
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