In addition to leading Goodcents as VP of Marketing, Rebecca Murray has led marketing initiatives for Pryor Learning, Andrews McMeel Publishing, and more. She and her team rely on data-forward insights derived from A/B testing to drive strategy and predict each campaign's impact on customer behavior. Goodcents is experiencing record growth under her marketing leadership.
by Rebecca Murray — VP of Marketing, Goodcents
Goodcents has survived by embracing the latest in industry technology while staying deeply connected to its roots.
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Rebecca Murray, vice president of marketing for Kansas City-based Goodcents, discusses marketing tactics with CEO Joe Bisogno and Jami Bond, VP of Franchise…
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