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Ola Sars

Ola Sars

Ola Sars is a serial entrepreneur and the co-founder of Soundtrack Your Brand, the fastest-growing background music streaming service with curated background soundtracks for business use. Ola founded Soundtrack Your Brand as a joint effort with Spotify to help businesses strengthen relationships with customers through the power of music. Through his multiple start-ups in the music-space, Ola has focused on unlocking that intrinsic value first in B2C and now in B2B.

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How music affects restaurant foot traffic, revenue

by Ola Sars — Founder, CEO and Chairman, Soundtrack Your Brand

Nearly 80% of people notice the music being played in restaurants and research has proven music has a lasting impact on consumer spending habits.

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