News & Media From Nicole Troxell
7 ways to grow your brand via nontraditional spaces
by Nicole Troxell — Associate Editor, Networld Media Group
Considering ways to expand that are off the beaten path can prove to be a positive move that lands a new audience and teaches you how to overcome unique…
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How Arby's turned on energy efficiency without turning off customers
by Nicole Troxell — Associate Editor, Networld Media Group
Environmental sustainability matters now more than ever, and with states like California entering their fourth year of record breaking drought conditions, no…
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How one restaurant creates zero environmental waste
by Nicole Troxell — Associate Editor, Networld Media Group
Pizza Marketplace.com spoke with founder Chris LaRocca about Crushed Red's eco-friendly culture and how the company achieved its zero waste goal.
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One CEO's view on how traditional pizza will weather the fast casual storm
by Nicole Troxell — Associate Editor, Networld Media Group
Hungry Howie's CEO chatted about how the Detroit-based chain is competing with fast casual concepts by evolving and sticking to basic principles.
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2 experts, 7 points about emerging social media for your restaurant
by Nicole Troxell — Associate Editor, Networld Media Group
When should you incorporate emerging social media channels into your restaurant marketing strategy? Where do you start and what if it goes wrong?
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How Schlotzsky's used gamification to gain 43K loyalists
by Nicole Troxell — Associate Editor, Networld Media Group
Schlotzsky's gamification strategy resulted in the enrollment of over 43,000 new members to its mobile loyalty app.
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Keeping it real: what's in store for local, organic menu items
by Nicole Troxell — Associate Editor, Networld Media Group
Knowing what's in store for the trend and how to make it work for your brand is key to keeping up with consumer demand for local and organic menu items.
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Blurred lines: Will QSRs take DIY customers from fast casuals?
by Nicole Troxell — Associate Editor, Networld Media Group
Fast casuals have been on top when it comes to customizable concepts, but QSRs are embracing the trend as well.
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Egg shortage 2015: How is your restaurant coping?
by Nicole Troxell — Associate Editor, Networld Media Group
Due to the egg shortage, local and national restaurants have had to improvise when it comes to providing eggs to their customers. Some have had to limit egg…
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How to engage Millennials on social media
by Nicole Troxell — Associate Editor, Networld Media Group
Understanding what makes Millennials tick will determine the direction a restaurant should take in capturing their attention on social media.
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Foodservice industry has 3 years to cut the fat
by Nicole Troxell — Associate Editor, Networld Media Group
A FDA decision gives the industry until 2018 to remove trans fats from all foods, which the federal agency estimates causes 20,000 heart attacks and 7,00…
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Success pours from Buffalo Wild Wings' beer program
by Nicole Troxell — Associate Editor, Networld Media Group
The surprising element of success at Buffalo Wild Wings is not just the restaurant's wings, according to CEO Sally Smith in her BAR Keynote Speech at the…
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Bird Flu: What restaurants can do to overcome its impact
by Nicole Troxell — Associate Editor, Networld Media Group
While financials for publicly traded restaurants remain positive remain positive overall, helped by lower cheese and wheat costs, many operators must still…
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The 'Fight for 15': Workers and restaurants battle for minimum wage
by Nicole Troxell — Associate Editor, Networld Media Group
An already contentious issue, organizations including the International Franchise Association, the Service Employees International Union and others drafted…
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Back to the future: 6 innovative technologies saving restaurants money and changing the industry
by Nicole Troxell — Associate Editor, Networld Media Group
The restaurant of the future is here, with technological innovations that enable faster, more efficient and more profitable operations than ever.
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Why digital ordering is a 'must have' for your restaurant
by Nicole Troxell — Associate Editor, Networld Media Group
It's a race to the top for both fast casuals and QSRs latching on to the potential digital ordering can offer.
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This gay-marriage thing isn't going away: what your restaurant needs to consider when taking a stance
by Nicole Troxell — Associate Editor, Networld Media Group
With increasing support for and legalization of gay marriage among the majority of Americans, particularly millennials, it's worth considering how engaging in…
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Extra! Extra! How the odd pairing of newspapers and pizza built a successful brand for Pizza Press
by Nicole Troxell — Associate Editor, Networld Media Group
Extra! Extra! Read all about it! Read about how two seemingly unrelated concepts - pizza and newspapers - have merged together to create a brand experience at…
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It's something personal: tips for building loyal locals and establishing community roots
by Nicole Troxell — Associate Editor, Networld Media Group
Technology and social media outlets provide opportunities to personalize messages, but showing the locals you care about their community is proving to be an…
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The tipping point: how mobile POS technology can improve customer experience and employee wages
by Nicole Troxell — Associate Editor, Networld Media Group
Research company Software Advice recently conducted a study for tablet POS technology to determine how the technology would impact tipping habits and the…
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