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Nicole Troxell

Nicole Troxell
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Recent Contributions


7 ways to grow your brand via nontraditional spaces

by Nicole Troxell — Associate Editor, Networld Media Group

Considering ways to expand that are off the beaten path can prove to be a positive move that lands a new audience and teaches you how to overcome unique…

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How Arby's turned on energy efficiency without turning off customers

by Nicole Troxell — Associate Editor, Networld Media Group

Environmental sustainability matters now more than ever, and with states like California entering their fourth year of record breaking drought conditions, no…

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How one restaurant creates zero environmental waste

by Nicole Troxell — Associate Editor, Networld Media Group

Pizza Marketplace.com spoke with founder Chris LaRocca about Crushed Red's eco-friendly culture and how the company achieved its zero waste goal.

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One CEO's view on how traditional pizza will weather the fast casual storm

by Nicole Troxell — Associate Editor, Networld Media Group

Hungry Howie's CEO chatted about how the Detroit-based chain is competing with fast casual concepts by evolving and sticking to basic principles.

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2 experts, 7 points about emerging social media for your restaurant

by Nicole Troxell — Associate Editor, Networld Media Group

When should you incorporate emerging social media channels into your restaurant marketing strategy? Where do you start and what if it goes wrong?

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How Schlotzsky's used gamification to gain 43K loyalists

by Nicole Troxell — Associate Editor, Networld Media Group

Schlotzsky's gamification strategy resulted in the enrollment of over 43,000 new members to its mobile loyalty app.

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Keeping it real: what's in store for local, organic menu items

by Nicole Troxell — Associate Editor, Networld Media Group

Knowing what's in store for the trend and how to make it work for your brand is key to keeping up with consumer demand for local and organic menu items.

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Blurred lines: Will QSRs take DIY customers from fast casuals?

by Nicole Troxell — Associate Editor, Networld Media Group

Fast casuals have been on top when it comes to customizable concepts, but QSRs are embracing the trend as well.

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Egg shortage 2015: How is your restaurant coping?

by Nicole Troxell — Associate Editor, Networld Media Group

Due to the egg shortage, local and national restaurants have had to improvise when it comes to providing eggs to their customers. Some have had to limit egg…

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How to engage Millennials on social media

by Nicole Troxell — Associate Editor, Networld Media Group

Understanding what makes Millennials tick will determine the direction a restaurant should take in capturing their attention on social media.

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