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News & Media From Melissa Abbott

Millennials' brand preferences shift due to household structures

by Melissa Abbott — Director, Culinary Insights, The Hartman Group, Inc

While use of technology and social media among Millennials is legendary (they've never known a time that wasn't digital), new Hartman Group research finds…

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How Domino's, Shake Shake used 'quality' to galvanize brands

by Melissa Abbott — Director, Culinary Insights, The Hartman Group, Inc

We know the place, or know of such a place. The quaint restaurant, locally owned by a couple; she's the chef, he runs the front. Menus are handwritten and…

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Clicks and cravings: How social media impacts food choices

by Melissa Abbott — Director, Culinary Insights, The Hartman Group, Inc

There is no debate that social media and digital technologies have altered U.S. consumers' shopping behaviors and purchase decisions for foods and beverages.

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Local builds scale

by Melissa Abbott — Director, Culinary Insights, The Hartman Group, Inc

The cultural appetite for all things local continues unabated. Of interest, the ability to source local products from highly fragmented producers dotting the…

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The trouble with change

by Melissa Abbott — Director, Culinary Insights, The Hartman Group, Inc

At Hartman Group, we've always taken a conservative, "wait and see" approach to technology, innovation and change. Cool gadgets, shopping technology and…

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Use of sea salt proves natural foods are taking over

by Melissa Abbott — Director, Culinary Insights, The Hartman Group, Inc

In its first fry redesign in 41 years, Wendy's recently unveiled Natural-Cut Sea Salt Fries — revamped 100 percent russet potatoes, cut with the skin on and…

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Oatmeal goes upscale

by Melissa Abbott — Director, Culinary Insights, The Hartman Group, Inc

Consumers often say they wish they had healthier options for breakfast, yet better-for-you, not to mention better-tasting, has been hard to come by when it…

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Are you serving flexitarians?

by Melissa Abbott — Director, Culinary Insights, The Hartman Group, Inc

After a decade of intense meat worship, chefs are procuring, preparing and serving vegetables with the same love and attention they previously reserved for…

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Our greater food culture

by Melissa Abbott — Director, Culinary Insights, The Hartman Group, Inc

In the spirit of celebrating contemporary food culture, this subway-style map (below, or click here for a larger view) is intended to serve as a snapshot of…

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