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Lon Southerland

Recent Contributions


Still need to fill some summer employee spots? Look for candidates with camp counselor qualities

by Lon Southerland — Executive Vice President, GuestMetrics, LLC.

Need some pinch-hitters to flesh out the spring hires that didn't work, or didn't last? Think about candidates who've had experience as camp counselors, or…

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Business intelligence spurs 'future lab' innovation at McDonald's Corner Café

by Lon Southerland — Executive Vice President, GuestMetrics, LLC.

The latest data trends continue to show a consistent and predictable migration to, "better for you" healthier meal options. These trends are on McDonald's…

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Taco Bell testing alcohol, redesign: Is it rebranding as fast casual?

by Lon Southerland — Executive Vice President, GuestMetrics, LLC.

Taco Bell is testing test beer, wine, and “mixed alcohol freezes” this summer in a redesigned store format.

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