George is Chief Creative Officer, Spatial Design at FutureBrand. He has produced revolutionary consumer experience environments for such clients as Bentley, SKII InterContinental Hotels Group, McDonald's, NIKE, Bloomingdale's, Sephora, H&M, and Tate Modern.
by George Gottl — Chief Creative Officer, Spatial Design, FutureBrand
Traditional QSRs are losing market share to specialized "monofood outlets" that excel in unique flavor, simplicity and customer experience, and must therefore…
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