Janet Eden-Harris

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Listen, learn and leverage

by Janet Eden-Harris — CMO & SVP Strategy, Market Force

The voice of the consumer is louder and more far-reaching than ever thanks to the proliferation of the Internet and social media. For fast casual operators…

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Is social media part of your marketing mix?

by Janet Eden-Harris — CMO & SVP Strategy, Market Force

We all know that our friends and families influence us if they give us a recommendation…or a ‘stay away!’ …for a vendor or business. And those recommendations…

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Want to Facebook? What are you waiting for

by Janet Eden-Harris — CMO & SVP Strategy, Market Force

Ninety five percent. That’s right, 95% of all consumers are on Facebook, according to our latest research findings across both North America and the UK. We…

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Social media: A necessary evil?

by Janet Eden-Harris — CMO & SVP Strategy, Market Force

Market Force just completed a consumer study of social media usage. Not surprisingly, every year we've looked at usage we've seen the numbers going up. About…

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Courting new trials

by Janet Eden-Harris — CMO & SVP Strategy, Market Force

Let’s talk for a minute about new trial. No, not the court kind, but the kind that every restaurant wants … new consumers trying out your restaurant for the…

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A lesson in loyalty

by Janet Eden-Harris — CMO & SVP Strategy, Market Force

Recession or not, the restaurant industry is here and growing. Consumers spend a huge percentage of their food budgets on eating out at restaurants, and…

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First impressions still count for new customers

by Janet Eden-Harris — CMO & SVP Strategy, Market Force

Food is still the biggest driver of a customer's first impression.

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The Net Promotor Motor

by Janet Eden-Harris — CMO & SVP Strategy, Market Force

Restaurant owners and executives are constantly looking for the biggest bang for their buck when it comes to spreading the word about their restaurant. Getting…

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Are you delighting your customers?

by Janet Eden-Harris — CMO & SVP Strategy, Market Force

The growth in our industry is just mind-boggling when you think about it. According to the NRF, you and I now spend 49 cents of every food dollar on dining…

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Don't try this at home

by Janet Eden-Harris — CMO & SVP Strategy, Market Force

Last week I had the pleasure of hosting Jerry Calabrese for a Fast Casual webinar. For those that missed it, Jerry recently retired from McDonald’s where he…

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