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Craig Miller

Craig Miller

Craig Miller, co-author of Bricks and Clicks: How We Drove Sonic Into the Digital Age, has more than four decades of experience as a technology executive and business strategist. Miller specializes in the development and execution of bold business strategies that harness the power of digital, data, and artificial intelligence to drive top-line growth and bottom-line efficiencies. He has worked with dozens of top-tier brands in retail, hospitality, health & fitness, financial services, food and beverage.

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Why closing pickup-only stores is not a 'retreat' for Starbucks

by Craig Miller — Author, M5 Alliance

The company recognized that convenience without connection risks eroding the brand's differentiated value and hard-earned loyalty. By 2026, all 80 to 9…

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