CJ Gaffney is VP, Group Strategy Director at Partners + Napier, where he leads brand strategy that connects cultural insights with business impact. His experience across fast food, health, and travel has made him an expert in finding the emotional tension behind everyday decisions — from dinner rush cravings to carving out time in the family calendar to moments that matter in care. He's a 4x Effie winner and 2x Jay Chiat winner, working with brands like Smashburger, Checkers & Rally's, Applebee's, BurgerFi, Jack Daniels, MD Live, and Delta Vacations.
by CJ Gaffney — VP Brand Strategy, Partners + Napier
A few Fridays ago, I found myself in the Wendy's drive-thru with three boys in the backseat and a trunk full of baseball gear. The sun was setting, nerves were…
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