Alicia DiStefano is Vice President, Practice Leader of QSR and Dining, bringing nearly 20 years of experience across real-time marketing and measurement, data as a service (DaaS), programmatic, and self-service media. Since joining InMarket in 2022, Alicia has helped leading restaurant brands power and measure digital marketing experiences, empowering advertisers to maximize campaign impact. Prior to joining InMarket, Alicia held numerous leadership roles in the adtech space including Mobilewalla’s VP of Sales and GroundTruth’s VP, Head of Industry for Retail & Restaurants.