Alicia Kelso
Alicia Kelso
NoneRecent Contributions
Winget: 'Being passionate is a total load of crap'
by Alicia Kelso — senior editor, QSRweb.com
Success is much simpler than we make it out to be, says bestselling author Larry Winget. Success boils down to hard work and excellence.
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Fast casual execs weigh successes and failures of QSR segment
by Alicia Kelso — senior editor, QSRweb.com
Despite a few notable bright spots -- Wendy's, Domino's -- most observers agree that the QSR segment is in trouble. What are the lessons and opportunities for…
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If you build it, they won't come
by Alicia Kelso — senior editor, QSRweb.com
Having a website, an app and/or social media accounts isn't enough. Brands must plan to engage customers if they want to build loyalty and convert sales.
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Pollo Tropical's streamlined menu, focus on accuracy boost AUVs
by Alicia Kelso — senior editor, QSRweb.com
Increased efficiency, improved accuracy lead to gains for Pollo Tropical.
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Restaurant execs share successful mobile campaign stories
by Alicia Kelso — senior editor, QSRweb.com
Brands execs are finding success from mobile campaigns by using gamification, loyalty, payments and other features.
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Steady optimism rises from the NRA Show floor
by Alicia Kelso — senior editor, QSRweb.com
Most exhibitors agreed this year’s traffic provided better quality leads.
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Plenty of new product launches expected at the National Restaurant Association Show
by Alicia Kelso — senior editor, QSRweb.com
Mobile and digital continue to be top trends, as does integrated technology solutions.
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The difference between ‘OK’ and ‘delightful’ restaurant experiences
by Alicia Kelso — senior editor, QSRweb.com
Those who rate their experience a 5 out of 5 on satisfaction are eight times more likely to recommend the restaurant than those who rated it a 4 out of 5.
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