6 ways Nekter drives loyalty without repetitive discounts

CTO Jon Asher explains why the chain doesn't go all in with heavy discounting.

Nekter's marketing, technology leaders working together to grow brand

November 5, 2024

Nekter Juice Bar has implemented a dual-executive approach aligning its marketing and technology strategies to help double its footprint to 500 locations in…

Fast Casual Executive Summit session to delve into third-party delivery

by Mandy Wolf Detwiler — Editor, Networld Media Group

A panel of speakers will discuss third-party delivery at the Fast Casual Executive Summit next month in Denver, Colorado.

Nekter, Taziki's take home 'tech-related' Top 100 awards

by Cherryh Cansler — Editor, FastCasual.com

L&L Hawaiian and Original ChopShop also received awards for technology deployments.

Big Chicken takes top honors at Fast Casual Top 100 gala

by Cherryh Cansler — Editor, FastCasual.com

Over 240 fast casual executives attended the gala to find out their rankings.

Nekter growing 24% by year's end

April 30, 2024

On the heels of adding 12 locations in the first quarter of 2024, Nekter Juice Bar is sprinting toward a record number of store openings in 2024. Now with 21…

Nekter co-founder reveals growth strategies, leadership tips

by Cherryh Cansler — Editor, FastCasual.com

Alexis Parra, co-founder and chief visionary officer of Nekter Juice Bar, discusses how the industry has changed over the past decade and her vision for the…

Nekter Juice Bar unifying order channels, driving sustainable growth

February 7, 2024

Nekter Juice Bar has tapped Qu as its POS partner to bolster reliable and scalable growth across its 300 locations open or in development.

Rethinking restaurant customer engagement, loyalty strategies

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

A panel talk on loyalty programs at the recent Fast Casual Executive Summit featured Bob Andersen, president of The Great Greek Mediterranean Grill; Jon Asher…

Nekter opening 200th location

June 29, 2023

For Steve and Alexis Schulze, it seems like just yesterday when they opened their first Nekter Juice Bar in 2010, but the co-founders will celebrate their…

It's game on for Nekter, Nintendo

May 30, 2023

California-based Nekter Juice Bar is teaming up with Nintendo of America to deliver gaming fun this summer. To celebrate the return of Nekter's Skoop frozen…

Nekter Juice Bar gets 'Too Faced'

April 26, 2023

Los Angeles-based Nekter Juice Bar and Too Faced, a make-up brand that sells Better Than Sex Mascara, Lip Injection Lip Gloss and Born This Way Healthy Glow…

Nekter, Mad Greens, Tokyo Joe's testing drone delivery

April 5, 2023

California-based Nekter Juice Bar, Colorado-based Mad Greens and Tokyo Joe's and Popadelics, based in NYC, are testing drone delivery via FlyBy Robotics, an…

Nekter powering up 2023

January 3, 2023

Nekter Juice Bar has launched Power 40, a daily boost system designed to flood the body with over 40 of the most vital and powerful vitamins, minerals and…

Nekter signs 64 franchises in 2022

October 25, 2022

California-based Nekter Juice Bar, which has 330 locations open or in development, has signed 64 franchise locations since the start of 2022 with many opening…

Nekter Juice hires 1st CMO

August 8, 2022

Nekter Juice Bar, which has over 170 locations across the U.S., has made Jon Asher its first CMO.

Nekter promotes SVP to COO

July 13, 2022

Nekter Juice Bar, which has over 170 locations and 150 in development, has promoted Natalie Green from SVP of business operations to chief operations officer.

Nekter ain't afraid of no ghost

May 27, 2022

Nekter Juice Bar, which has 170 U.S. locations, is embracing the ghost kitchen model by partnering with DoorDash Kitchens in Redwood City in Northern…

Nekter finishes Q1 2022 with 18 franchise agreements

April 5, 2022

Nekter Juice Bar, which has nearly 170 locations in the U.S., signed 18 agreements in the first quarter of 2022, representing 37 locations as it plans to grow…

Multi-unit franchisors talk expansion plans, issues plaguing growth

by Mandy Wolf Detwiler — Editor, Networld Media Group

Franchising can be difficult in the best of times, but add in supply chain issues, labor shortages and a pandemic and it can be downright impossible. A panel…