Patrons who opt-in to text marketing spend more

October 22, 2021

Text message marketing subscribers visit restaurants 44% more frequently than non-subscribers, and once a consumer joins a restaurant's text messaging program…

How to fix restaurant marketing post pandemic

October 12, 2021

Driving incremental revenue has become harder than ever for restaurant brands. Traditional mass marketing techniques are missing a lot of customers, and for…

Is restaurant marketing broken? Find out what is working, and the techniques needed to drive growth

Traditional marketing doesn’t work like it used to. It’s getting harder and harder for restaurant brands to drive incremental revenue. Relying on traditional…

Presented by FastCasual.com

Can restaurant marketing be fixed?

September 23, 2021

Traditional marketing doesn't work like it used to.

Mobivity Drives 26% Lift in Guest Frequency for BBQ Holdings’ Famous Dave’s Brand and Announces Expansion to All Granite City Food & Brewery Locations

Mobivity Holdings Corp. announces a two-year partnership with BBQ Holdings (NASDAQ: BBQ) across all Famous Dave’s and Granite City Food & Brewery locations to…

A frank talk with Yum's recently retired CEO enthralls in 'Rebounding on Steroids' webinar

by S.A. Whitehead — Food Editor, Net World Media Group

Greg Creed led the QSR powerhouse, Yum Brands, for five years and developed some very definite views on what works and what doesn't when it comes to restaurant…

Famous Dave's reports 26% increase in customer frequency

May 17, 2021

BBQ Holdings, which owns Famous Dave's as well as three other restaurant brands, has tapped Mobivity Holdings Corp., to run its mobile engagement programs via…

Rebounding on steroids: Lessons learned from former Yum! CEO

While restaurateurs have had their share of setbacks over the last year or more, how brands fare going forward depends very much on how each company executes…

Presented by FastCasual.com

Former Yum! CEO teaching brands about 'bouncing back'

April 15, 2021

Greg Creed, former Yum Brands CEO, may be retired, but he knows exactly what it takes to transform struggling brands into stars. He'll share those tips during…

QSRs' new Holy Grail: 1st-party data

by Dennis Becker — Ceo, Mobivity

Changes are afoot on the fast food marketing landscape in both traditional media and -- starting in 2022 -- on the digital playing field. The question is, has…

Mobivity, Par Tech partner to drive digital transformation

December 15, 2020

Mobivity Holdings Corp., a provider of personalized customer engagement solutions, is partnering with Par Tech Inc., a point-of-sale software provider.

B.Good, Wahlburgers, Salata, Gloria Jean's leaders on the state of fast casual 'front'

by S.A. Whitehead — Food Editor, Net World Media Group

The fast casual restaurant "front" is inncreasingly a rough-and-tumble one on the restaurant industry field of play. But the four brand leaders on the Fast…

Papa Gino's, D'Angelo Grilled Sandwiches enlists Mobivity to enhance customer personalization

March 4, 2019

Papa Gino's and D'Angelo Grilled Sandwiches owner, New England Authentic Eats, announced it will use Mobivity's customer personalization platform, Recurrency…