Starbucks understands the protein assignment

by Cherryh Cansler — Editor, FastCasual.com

October 1, 2025

Understanding more customers are looking to add more protein to their diets Starbucks has added a line of protein-boosted lattes, milks and cold foam drinks to…

Starbucks shuttering stores, eliminating 900 jobs

by Cherryh Cansler — Editor, FastCasual.com

September 25, 2025

Starbucks is undergoing a significant corporate restructuring and rationalization of its North American store portfolio, announcing the elimination of nearly…

Starbucks' pumpkin spice latte still driving traffic

by Shira Petrack — Content Manager, Placer.ai

Starbucks' fall launch doesn't just boost its own traffic; it sets the benchmark for the entire industry.

Starbucks CEO reveals 5-step recovery plan

by Cherryh Cansler — Editor, FastCasual.com

Despite a 2% decline in global comparable store sales and a 45% year-over-year decrease in EPS, CEO Brian Niccol is spearheading a turnaround strategy…

Starbucks unveils 'Secret Menu' on app

July 14, 2025

Starbucks is officially embracing its long-standing "secret menu" tradition, integrating customized drink creations directly into its mobile app. The coffee…

Cali Coffee grinds away at Starbucks, Dunkin'

Join Fast Casual Nation host Paul Barron as he interviews Craig Avera, founder and CEO of Cali Coffee, a Florida-based drive-thru coffee chain that's doubled…

Can protein, "back to basics" approach re-energize Starbucks?

by R.J. Hottovy — Head of Analytical Research, Placer.ai

If Starbucks can give its large, established customer base new reasons to visit, it can unlock significant growth.

Starbucks testing AI-powered virtual assistants

June 11, 2025

Starbucks has introduced Green Dot Assist, a generative AI-powered virtual assistant designed to support the coffee giant's baristas in coffeehouses globally.

Starbucks adding (wellness) shots to the menu

May 29, 2025

Starbucks is embracing functional beverages thanks to a partnership with Sol-ti, a San Diego-based functional beverage brand. Highlighting a growing trend…

Starbucks to introduce self-service kiosks in Korea, Japan

May 27, 2025

Starbucks is set to break with its long-standing tradition of direct barista-customer interaction by introducing self-service kiosks in Korea and Japan for the…

Starbucks CEO, CFO predicting turnaround despite Q2 loss

by Cherryh Cansler — Editor, FastCasual.com

Although she admitted that transactions did not meet expectations, CFO Cathy Smith said the company was on the right track with its "Back to Starbucks…

Dutch Bros gains, Starbucks holds top spot

by Shira Petrack — Content Manager, Placer.ai

Despite the rapid growth of smaller coffee chains, Starbucks continues to dominate the coffee category, receiving over half of the combined visits to…

Starbucks firing 1,100 workers

by Cherryh Cansler — Editor, FastCasual.com

February 24, 2025

North American leaders will return to the office at least three days per week.

Starbucks’ Red Cup Day makes a comeback

by Shira Petrack — Content Manager, Placer.ai

Starbucks received more visits over the week of Red Cup Day than it did during the week of the Pumpkin Spice Latte Launch.

Starbucks canceling upcharges on non-dairy milk

October 31, 2024

When Starbucks releases its holiday-inspired retail line next week (Nov. 7) customers in U.S. and Canada company-owned and operated stores will no longer pay…

Starbucks seeking global chief brand officer

September 18, 2024

Starbucks is searching for a global chief brand officer to oversee product, marketing, digital, customer insights, creative and store concepts, according to an…

Starbucks North America CEO retiring after 8 months

September 18, 2024

Starbucks North America CEO Michael Conway is retiring Nov. 30, a role he took over earlier this year, according to the company. Before the promotion, Conway…

Starbucks still winning customers with PSLs

by Lila Margalit, Lila Margalit — Content Writer, Placer.ai

Visits to Starbucks on the day it relaunched the pumpkin spiced latte (Aug. 22) outpaced its recent Thursday average by 24.1% and stayed elevated through the…

Starbucks appoints Brian Niccol as CEO, chairman

August 13, 2024

Starbucks has named Brian Niccol as chairman and CEO, replacing Laxman Narasimhan who has stepped down.

Starbucks, Mercedes expanding EV charging network

July 17, 2024

As part of its environmental promise, Starbucks is installing Mercedes-Benz high-power electric vehicle chargers at locations on a 1,400-mile route along…