BRIX Holdings CEO shares vision for multi-brand growth, digital transformation

BRIX Holdings CEO Sherif Mityas joins Fast Casual Nation hosts Paul Barron and Cherryh Cansler to discuss managing eight restaurant brands including…

Speaker Spotlight: Sherif Mityas, BRIX Holdings CEO

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Sherif Mityas, CEO of BRIX Holdings Inc., is no stranger to flying high whether in an airplane or in his role. At the Fast Casual Summit, he will discuss how…

Top 35 Marketers to be honored at Restaurant Marketing Workshop

by Cherryh Cansler — Editor, FastCasual.com

After a rigorous nomination process and enthusiastic social media voting, 35 leaders were selected for their exceptional contributions to brand growth, digital…

Women in the Lead 2025: Spotlighting 21 fast casual leaders

by Cherryh Cansler — Editor, FastCasual.com

Designated by the National Women's History Alliance, this year's theme is "Moving Forward Together," spotlighting "women educating and inspiring generations.…

Using customer data to boost loyalty

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

A panel at the upcoming Restaurant & Innovation Summit in Myrtle Beach, South Carolina from March 11 to 13 will examine how restaurants can leverage data to…

Brix launches 3 units in Q3

November 7, 2024

Brix Holdings, a Dallas-based multi-brand franchising company specializing in food service chains, ended Q3 by adding three locations across its franchise…

Brix taking on 'The Big Easy'

September 12, 2024

Dallas-based Brix Holdings, which owns Orange Leaf and Clean Juice, is seeking franchisees to help the brands enter the New Orleans market.

Red Mango, Orange Leaf deploying cloud POS platform

June 12, 2024

After the successful deployment of Revel Systems' open-cloud order management platform at over 120 Friendly's Restaurants, parent company Brix Holdings is…

Brix finalizes Clean Juice acquisition

May 21, 2024

Brix Holdings, a multi-brand franchising portfolio group that owns Friendly's, Red Mango and Orange Leaf, has acquired Clean Juice, a USDA-certified organic…

Brix Holdings acquiring Clean Juice

April 26, 2024

Brix Holdings, which owns Friendly's, Red Mango and Orange Leaf, is acquiring all assets of Clean Juice, a USDA-certified organic juice bar franchise with over…

Orange Leaf, Smoothie Factory + Kitchen sign Texas deals

February 13, 2024

BRIX Holdings, a Dallas-based multi-brand franchising company, has signed four franchise agreements to open Orange Leaf and Smoothie Factory + Kitchen…

Smoothie Factory debuts concept focused on healthy food

August 14, 2023

Dallas-based Smoothie Factory, owned by Brix Holdings, has created the Smoothie Factory + Kitchen and will open the first location this fall in North Richland…

Brix welcomes VP of franchise sales, development

August 7, 2023

Dallas-based Brix Holdings LLC, which owns Friendly's Restaurant Co., Red Mango, Orange Leaf, Smoothie Factory + Kitchen, SouperSalad and Pizza Jukebox, has…

Red Chickz, Brix Holdings, Thanx execs talk loyalty programs, personalization, social media

by Mandy Wolf Detwiler — Editor, Networld Media Group

Three executives spoke about issues in the restaurant industry at the Fast Casual Executive Summit held last month in Indianapolis, Indiana.

Brix Holdings hires CEO, names brand president for Friendly’s

November 15, 2022

Brix Holdings, which own Friendly's Restaurant Group, Red Mango, Orange Leaf, Smoothie Factory, SouperSalad and Humble Donuthave, has appointed Sherif Mityas…