Operations
To-go packaging revolution: 5 must-haves for the modern eater
Sales of prepared foods and ready-to-eat meals have surged, forcing operators to adapt their packaging solutions to meet the needs of on-the-go consumers.
June 12, 2024 by Tomia Smith — Vice President, National Account Sales, Sabert Corporation
More consumers are prioritizing convenience alongside sustainability, underscoring a growing demand for to-go packaging that offer both ease of use and environmental responsibility. Total convenience industry sales hit a high of $859.8 billion in 2023, and there are no signs of slowing down in the years ahead.
The convenience food sector has been steadily expanding, but there has been a notable evolution in how people consume takeout meals. What was once limited to picking up a pizza and taking it home has transformed into a diverse array of options, such as grab-and-go breakfasts from gas stations, gourmet lunches from grocery stores, and more elaborate and convenient options from takeout and fast-casual establishments. Sales of prepared foods and ready-to-eat meals have surged, with bakery, produce and deli items experiencing a 22% increase in sales within the last 18 months.
Foodservice providers must adapt to stay relevant in this fast-paced landscape. Fortunately, innovations in to-go packaging can help operators meet the needs of today's on-the-go consumers while enhancing presentation, adopting sustainable practices and ensuring customer satisfaction.
Below are five things to consider for your to-go packaging
1. Choose to-go packaging based on food type and temperature
In the past, the convenience industry prioritized speed over quality and flavor. To stay competitive, foodservice providers must find ways to up their game. It goes beyond simply offering delicious meal options. Operators must use the right food packaging to help deliver a consistent dining experience. The first step is to evaluate whether the food items are perishable, frozen, liquid, pre-cooked or ready-to-eat. These considerations help determine the optimal packaging material, design, and features, such as portability and durability. Foodservice providers should collaborate with food packaging partners who understand the pivotal role packaging plays in protecting food, maintaining its quality and being suitable for the type of food and storage conditions.
2. Focus on freshness
Being busy doesn't mean consumers will sacrifice great-tasting food. While convenience is vital, freshness has become a critical factor as customers increasingly seek healthy and nutritious food options with quality ingredients. A full 60% of consumers now consider purchasing meals at C-stores, with 25% regularly visiting C-stores for lunch. Offering salads, sandwiches and hot entrees prepared in-store can give convenience stores an edge, enticing customers to choose their offerings for breakfast, lunch, dinner and snacks while on the move. Many C-stores now have their own kitchens to accommodate the consumer demand for freshly made food.
Food options that can maintain freshness for more extended periods are essential. Food packaging can aid in this by reducing exposure to oxygen and moisture, which both lead to spoilage or quality issues. When it comes to keeping foods fresh and hot, operators should consider containers with vented, anti-fog lids that remain clear after hours under heat lamps. Packaging that features secure locking lids and is leakproof can help ensure mess-free meals for on-the-go consumption. By making the right packaging choices, convenience store menu items will retain freshness for longer durations.
3. Consider sustainable options
A growing focus on sustainability means a rising number of consumers are considering incorporating more environmentally responsible practices into their lives. Adopting eco-friendly packaging can send a strong signal about a business's commitment to sustainability. These days, there is a wide range of sustainable materials, including 100% compostable molded fiber products, recyclable resins and paper-based food packaging. Many factors contribute to developing a sustainable packaging approach, including product disposal, legislative regulations and fitness for use. Collaborate with your packaging partner to create a customized sustainable packaging strategy to identify the best options for customers and the planet.
4. Enhance food's appeal
Once shoppers are in the store, there are ample opportunities to drive impulse purchases, especially when it comes to food. From stackable shapes to clear lids and clean lines, strategic packaging choices help merchandise fresh ingredients while optimizing in-store shelf space. Consider portable packaging options such as sandwich containers with clear, high dome lids or versatile bowl designs suitable for salads, fruits and more. Items that jump off the shelf with appetizing visuals have an unbeatable advantage in convenience stores.
5. Be mindful of safety concerns
Roughly 75% of consumers polled in a recent McKinsey study said food health and safety were a top consideration when choosing what to consume. Locking lids can help prevent leaks and spills, keeping food safe and secure during transport. Tamper-resistant features such as wrapped cutlery kits can give customers peace of mind, ensuring consumers can enjoy their favorite items safely and conveniently while minimizing the risk of spillage, contamination or other hazards that could compromise the integrity of the meal.
By following these five ways to enhance to-go packaging, foodservice providers will be on their way to satisfying today's busy consumers.
About Tomia Smith
Tomia Smith is an experienced sales professional. With a commitment to drive positive results and goal achievement, she takes pride in providing the best service possible to meet her customers' objectives. In addition to her professional role functions, Tomia has been recognized for her involvement and leadership within the restaurant industry and her community.
Related Media
Subscribe
Get the latest news and resources from Fast Casual.
