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“Engagement That Rocks” reveals the amplifier behind culture, retention, guest loyalty

"Engagement That Rocks: Enhance Employee Experience and Retain Chart-Topping Talent," the third book in the “Culture That Rocks” trilogy, written by Jim Knight is available now. It makes one thing crystal clear: engagement isn’t a perk. It’s the amplifier behind culture, retention and guest loyalty.

January 13, 2026 by Jim Knight — Founder & CEO, Knight Speaker

If you're leading a fast-casual brand today, here's the truth: your food might get guests in the door, but your people keep them coming back. And in a segment where everyone is slinging bowls, salads or crispy chicken, employee engagement becomes the only differentiator your competitors can't rip off.

"Engagement That Rocks" — the third book in my "Culture That Rocks" trilogy — is out now and makes one thing crystal clear: engagement isn't a perk. It's the amplifier behind culture, retention and guest loyalty. And nowhere is that more crucial than fast casual.

Invest in people, and they invest back

Brands like Sweetgreen embrace growth, wellness and transparency — creating a workplace that pumps out hospitality as fresh as the greens on their line. But what really sets them apart is their commitment to individual development. Leaders hold regular one-on-one meetings designed not just to evaluate job performance, but to dive into employees' long-term goals and personal ambitions. These conversations go far deeper than the usual "Where do you see yourself in five years?" and signal to team members that the company is invested in who they are becoming, not just what they can do today.

Raising Cane's Chicken Fingers takes it further with deep investment in their people, including financial support for managers buying their first home. In fact, the brand offers HUGE closing-costs benefits to help restaurant leaders achieve homeownership—a major, life-changing milestone that builds stability and strengthens long-term commitment. When leaders feel supported, they show up stronger for their frontline.

And then there's Life's Food, the Carolinas-based franchisee operating 26 Five Guys restaurants. In 2014, they made a bold, human-centered move: introducing voluntary workplace chaplains to support employees' physical, emotional and spiritual needs. Not religion—relationship. Not preaching—presence. From grief counseling to navigating addiction, Life's Food built a culture that cares for the whole person, and loyalty skyrocketed.
These are just a few of the 100+ real-world brand examples highlighted throughout the book, showcasing how rock star companies of all sizes (and industries) bring engagement to life.

The set list

To help leaders level up their people experience, "Engagement That Rocks: Enhance Employee Experience and Retain Chart-Topping Talent" dives into several core elements that create legendary internal cultures:

Implement an Employee-First Philosophy — Flip the script and put your people before your guests to ignite loyalty and long-term retention.
Consider Unique Benefits as Differentiators — Move beyond basic pay and perks into innovative amplifiers that make employees feel valued.
Make It About Them — Embrace individuality, flexibility and authentic listening to meet the expectations of today's workforce.
Offer Leadership with a Heart — Lead through empathy, trust and genuine care rather than command-and-control tactics.
Communicate Like Crazy — Build a culture of transparency, clarity and relentless communication to reduce confusion and increase alignment.
Treat Them Like Rock Royalty — Recognize and celebrate team members so powerfully that they feel like the headliners of your brand.

Bottom line

These are just a few of the concepts that will get employees to fall madly in love with the brand. And isn't that the ultimate goal?

Flexibility, individuality and real listening aren't "extras" anymore. They're the price of admission. And companies that lead with heart—authentically—win the war for talent. Brands that rock their culture from the inside out will outperform, outlast and outshine the rest. They have

Engaged employees create unforgettable moments.
Unforgettable moments create lifelong raving fans.
Raving fans create world-class, legendary brands.

But it starts with the people. Always has, always will.

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About Jim Knight

Jim Knight is the Founder and CEO of Knight Speaker, as a thought leader, keynote speaker and 3x bestselling author on the topics of company culture, customer service, rock star leadership and employee engagement. With a music degree and a 21-year career as head of Training and Development for Hard Rock International, Jim now uses all of his experience and expertise, helping companies and individuals amp up their results with proven best practices and real impact. Jim Knight can be reached at www.KnightSpeaker.com.

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