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My name is Bo: Why Arby's will come back

October 4, 2012 by Erle Dardick — CEO, Monkeymedia

I saw this ad today and just had to write this post. I love it for it's simplicity, elegance and boldness. Watch this....

I find it fascinating to watch how a brand can live on and on. Even after most say its dead. Arby's is still standing, still breathing even though so many gave up on it. The power of the brand is fascinating to me. This ad has all the right feeling, emotion and vision that Arby's finally deserves. Why? Because it has a new soul....

Now, I am not close to the work that Arby's is doing these days. But, I have always felt that the brand could own the sandwich segment once again. It's the people who really make things happen. I'd like to congratulate Hala Moldenmog and her whole Arby's team for taking such a great shot at this campaign.

For what it's worth, I think you are going to do great.

Keep up the good work! I can only imagine what a platter of those sandwiches will look like on the boardroom table!

About Erle Dardick

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