Technology
Automation Age: 4 ways smart tech is transforming fast-food experience
The automation of processes throughout your fast-food business can help you save money and increase efficiency, even in the midst of the global coronavirus pandemic. In fact, the coronavirus pandemic has likely accelerated the adoption of automation in the fast food industry.
December 8, 2020 by Matthew Margetts
The fast-food industry is speedy and often highly stressful. But meeting customer expectations, maintaining supplier relationships and remaining profitable is made easier through automation. The automation of processes throughout your fast-food business can help you save money and increase efficiency, even in the midst of the global coronavirus pandemic. In fact, the coronavirus pandemic has likely accelerated the adoption of automation in the fast food industry.
Checking and compliance
Smart technology allows a lot of mundane tasks associated with compliance issues to be automated. Examples include checking the temperature of fridges, ensuring that waste bins are not overfilled, listening to fire alarm tests, and looking at the flow of guests through common areas to inform cleaning rotas.
Other repetitive tasks also present opportunities for automation, including loading and unloading dishwashers, slicing vegetables in preparation for food service, carrying food and drinks from the kitchen to a table, lifting crates and putting products into storage.
Resourceful automation
In an age of potentially fewer staff working with the same number of customers, managers can seek to improve productivity through technology that is simple to deploy and acts to reduce the workload quickly. By leveraging workflow automation for specific business tasks, fast food businesses are freeing up employees' time to focus on their customers.
Investing in innovative technology can also help an industry with a typically high staff turnover to successfully manage and retain frontline workers.
Proactive and predictive maintenance
Smart automation allows business owners to be proactive by ensuring that key equipment such as air conditioners are not rattling or misfiring. Maintenance can be carried out on a proactive basis, and employees know ahead of time the problem they are going to fix.
Take, for example, some work we did in the hospitality sector. In a quiet hotel reception room, an air conditioner sounded like a jumbo jet taking off. No one noticed it until a guest complained, and no one had checked the maintenance of the unit, which was mechanically unsound. A smart sensor would have picked this up and alerted the management team before it compromised the guest experience.
Social distancing by default
Automating functions that were previously done in-person allows fast-food businesses to enforce social distancing, reduce human interaction and minimize contact between customers and staff.
Examples include:
- Using robots to provide meals to guests.
- Auto-deployed sanitation, such as bots that kill bacteria using ultraviolet light.
- Using contactless technology (such as mobile apps and digital keys) to enable customers to access exclusive rewards and promotions.
- Smart temperature checking cameras for automated access control, based on an individual's temperature and/or facial recognition.
- Allowing customers to place orders on an app rather than with bar and waiting staff
In the fast food sector, McDonald's has already installed automated servers that allow customers to place their orders on a touchscreen rather than through a customer-service assistant. These technologies not only promote social distancing but can also enhance the customer experience by making processes faster and more seamless. Promoting automation may also boost consumer confidence, as fast-food providers strive to prove that they are clean and safe in a COVID-conscious age.
And the stats also speak for themselves. According to Oracle's 2019 Hospitality Benchmark Report, 90% of respondents said the customer experience could be improved using smartphones to manage basic services such as ordering and collection services.
As the fast-food industry adapts to new working practices brought on by the coronavirus pandemic and technology advancements, smart automation is coming to the forefront as leaders in the industry become increasingly aware of its potential and profitability.
About Matthew Margetts
Included In This Story
Oracle
Oracle helps ambitious food and beverage providers transact in new ways, prioritize guests, and deliver great experiences. With Simphony Cloud, an open and extensible digital transaction platform, NetSuite for business management, and CrowdTwist for loyalty, thousands of operators worldwide automate operations and elevate personalized guest experiences with Oracle.
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