Restaurant Marketing Workshop
What to do with all this data?
What do you do with all that data as a restaurant? The Restaurant Marketing Workshop held from June 2 to 3 in Indianapolis, Indiana plans to tackle that question in detail.
April 29, 2025 by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Odds are, your organization has a lot of data. However, it's also likely that a lot of that data hasn't been organized into actionable insights. What do you do with all that data as a restaurant? The Restaurant Marketing Workshop held from June 2 to 3 in Indianapolis, Indiana plans to tackle that question in detail.
There will be two sessions taking a look at this question. First newton Hoang, VP of marketing for Kura Sushi USA will discuss how to aggregate data across multiple platforms, align metrics with goals and activate campaigns to increase traffic, loyalty and sales.
Second, another panel of marketers will discuss how to use data to craft an LTO, loyalty promotions, higher conversation rates, and how many visits it takes to create frequent quests.
This panel will include Haley Hendrix, senior manager of guest insights and off premise strategy at Eggs Up Grill, Morgan Hendrix, brand marketing and partnerships at Torchy's Tacos, Abhinav Kapur, co-founder and CEO of Bikky Inc. and Evan Pardue, director of brand at Condado Tacos.
Read below for a preview from these speakers about what they are most excited to share about restaurant data!
Q. What are two things you are most excited to share during your panel?
Hoang:The first thing I am excited about is being able to provide a pathway on how to structure the data in an intentional and meaningful way; specifically for small brands vs larger brands and everything in between. The second thing I'm excited to share is frankly speaking, what not to do with data; everything believes they know what to do but most often what I have experienced is an abundance of superfluous information and unfortunately the wrong focus.
Pardue: I'm most excited to share how our brand utilized Bikky data cross-departmentally to validate internal benchmarks for success, optimize our marketing strategy to align guest trends, and quickly use Bikky data to power menu innovation and engineering.
Q. What would you say is the secret sauce to handling data?
Hoang:Garbage in, garbage out. Make the investments strategically to ensure the integrity of the data early on (clear, concise, and compelling) the better the output will be and moreover enlightening on how to proceed with the information you have.
Pardue: When onboarding Bikky, it's hard not to be overwhelmed by the sheer amount of data you're faced with. However, the secret sauce for handling data is having clear objectives to comb through data with a purpose. The best marketers are also curious people; however, one must focus their curiosity so as not to lose sight of the big picture.
Click here to register for the Restaurant Marketing Workshop! Use the code AMCEDIT20 for 20% off checkout.
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