News

Johnny Rockets going to college

Continuing its focus on non-traditional venues, Johnny Rockets is targeting college and university campuses with its Express prototype, according to a company press release.

July 20, 2015

Continuing its focus non-traditional venues, Johnny Rockets is targeting college and university campuses with its Express prototype, according to a company press release. The  limited-service format has flexible floor plans with options ranging from a 150-square-foot, free-standing kiosk to a 1,100-square-foot restaurant, said James Walker, president of operations and franchise development.

“Johnny Rockets’ premium burgers, sandwiches and shakes have an all-ages appeal, however, we have seen an increased interest from millennials, particularly college and university students making dining decisions for the first time,” he said.  “To meet this growing consumer demand, we are targeting more campuses with our new Johnny Rockets Express prototype as a foodservice option for students and faculty. The menu options and flexible footprint ideally fit these venues.”

Johnny Rockets has three campus restaurants located at Oklahoma State University, Florida’s Stetson University and New Jersey-based Richard Stockton College. With an optimized menu that reflects every daypart, a dedicated grab-and-go counter and localized décor, Johnny Rockets Express successfully accommodates unique university requirements, Walker said.

In addition to its success on university and college campuses, Johnny Rockets has nearly 45 restaurants across the country within a five mile radius of campus locations, which has allowed the brand to build relationships and reputation with millennials through word-of-mouth, Walker said.