Carl's Jr. introduces the jalapeno burger

Jan. 11, 2006

CARPINTERIA, Calif. -- Carl's Jr. introduced the Jalapeno Burger, targeting Americans' increasing taste for hot, spicy foods. The burger is also the chain's first to be introduced in three sizes: as a classic Six Dollar Burger featuring almost a half-pound of 100 percent Angus beef, or as smaller single or double versions.

"Not that long ago the idea of making a burger with jalapenos on it would have been rejected because of its limited appeal," said Brad Haley, Carl's Jr. executive vice president of marketing. "But things have changed dramatically in a fairly short time... Carl's Jr. has found success in recent years with a variety of spicy burgers, chicken sandwiches and breakfast burritos, so the time seemed right."

Topics: Burger/Steak/BBQ

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