Alicia Kelso / Alicia Kelso has been a professional journalist for 15 years. Her work with QSRweb.com and PizzaMarketplace.com has been featured in publications around the world, including Good Morning America, Voice of Russia radio, Consumerist.com and Franchise Asia magazine.
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Restaurants fire up promos for Fourth of July holiday

From menu rollouts to marketing campaigns, some concepts are in the spirit.

Salata’s growth driven by consumer demand for clean eating

Guests also want more vegetarian proteins, such as quinoa, tofu and falafel, as well as sauces and spices.

Consumers see little difference between QSR, fast casual concepts

While fast casual may be the darling of the restaurant industry these days – posting an 11-percent sales increase in 2013 – consumers may not see a big difference between the rapidly growing segment and the more traditional quick-service segment....

Will Panera add small order delivery as part of 2.0 push?

During the company’s shareholder meeting last week, CEO Ron Shaich talked about expanding growth vehicles.

How restaurants can use technology to influence customer trigger points

A mobile strategy is about getting data from your customers while at the same time giving them a genuine value-add.

How to maximize your supply chain strategy

In addition to cost, choose a distributor based on their food safety record and customer service metrics, as well as their sanitation practices.

How to extend the brand experience beyond your restaurant's four walls

You have to commit to social media, spending time there and deeply engaging with your customers.

Panera commits to ‘clean ingredients’ by 2016

The bakery-cafe chain is on a 'mission to help fix a broken food system.'

Restaurant marketers: Fear of failure kills creativity

In order for a marketing strategy to be successful, the operations team has to execute.

For the restaurant industry, mobile payments move into critical mass phase

Finding a good partner and testing are critical, as the mobile app is an extension of your brand.

Are you ready to add off-premise catering to your business?

Catering should never be an afterthought; it's a lot of work and it reflects your reputation and brand.

How to keep pace with changing flavor trends

Customers' preferences are more sophisticated than ever, and should be considered in the R&D; process.

Noodles and Company plans to accelerate catering, dinner focus

Catering sales in test markets have reached 1 to 4 percent of sales, without much marketing.

Panera CEO: We've got to reduce friction with customers

The company will add more catering locations, which is expected to contribute to the bottom line in the coming years.

Fast casual heats up restaurant industry with 11 percent growth

More QSRs and full-service restaurants are expected to realign their formats to compete more aggressively.

Chipotle plans to raise prices 4 to 6 percent this quarter

CEO says younger generation is bonding with the brand similarly to how kids bonded with McDonald's in the 1980's.

The best social media strategies depend on experimentation

The key to any marketing strategy is having compelling content; this is especially true on social media.

Why gluten-free is here to stay

Gluten-free menu items have increased by 200 percent since 2010.

How Jersey Mike's new mobile app is increasing sales

Customers use the app to manage their loyalty points and for ordering.

Congress votes to bring 'full-time' definition back to 40 hours

The U.S. House of Representatives voted today in favor of H.R.

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