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[WEBINAR] Pilot Testing Restaurant Digital Signage: The Only Way To Fly

 
Publication Type:
Webinar

Published / Updated:
Nov. 10, 2016
Measure twice, cut once…When it comes to digital menu boards, merchandisers and pre-sell displays, this old adage may be the most important thing you can do to ensure deploying digital signage for your restaurant operation will be successful and deliver Return-On-Investment (ROI). We all want guarantees when we invest in digital signage – but how can we get them?
 
In this webinar you will learn the “how to’s, not to’s, and must do’s” when planning a pilot test. How to measure, analyze and validate the performance of the digital signage approach you’re considering. If you currently operate DMBs inside your restaurant and are considering adding digital signage to your drive-thru, or if you’re figuring out the best way to determine if digital signage is right for your brand, don’t miss this webinar.
 
We will cover specific pilot testing strategic, tactical, and measurement practices including:
  • Asking the “right” questions before you begin deployment
  • Identifying the most effective (but lowest cost) testing model that will deliver reliable and scalable analytics data
  • How to assess and apply the results and findings to determine the attributable impact of your digital signage 
 

Meet the panelists

Ed Redmond
Senior Vice President
Freshens Fresh Food Studio

Mr. Redmond joined Freshens, a small privately held start-up soft serve yogurt company in 1986 as the Vice President of Marketing. He now manages the development of the Freshens fast casual brand into U.S. military branches of the government and international market expansion. Working with the Freshens New Product Development and Store Design Teams, Ed supervises all focus group marketing research and brand positioning marketing for Freshens.

Doug Starr
EVP Operations
Allure, a Christie Company

Doug has more than 20 years of senior management experience blending together software and services solutions. He has specialized in executive management, sales, marketing, & streamlining operations for a variety of technology businesses throughout his career. During his tenure at Allure, Doug played a key role in directing sales and marketing, account management, solution strategy for clients. He currently oversees a number of teams with a focus on operational processes and resources providing support to Allure’s customers.

George Yunis
SVP Marketing & Consumer Engagement Strategies
Allure, a Christie Company

From his early days working for McDonalds and Applebee’s to his current role at Allure, his passion for food and hospitality is at the core of his efforts – whether its planning the digital guest experience or designing the newest optimized and data-driven Digital Menu Boards. As a digital signage industry veteran, Yunis has long been involved in digital signage industry education as one of a select group of Distinguished Faculty Members for DSE, and is also a former Board Member of the Digital Signage Federation.

Shelly Whitehead
Editor of PizzaMarketplace.com and QSRweb.com
Networld Media Group

Award-winning veteran print and broadcast journalist, Shelly Whitehead, has spent most of the last 30 years reporting for TV and newspapers, including the former Kentucky and Cincinnati Post and a number of network news affiliates nationally. She brings her cumulative experience as a multimedia storyteller and video producer to the web-based pages of Pizzamarketplace.com and QSRweb.com after a lifelong “love affair” with reporting the stories behind the businesses that make our world go ‘round.

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