[WEBINAR] Harnessing the Power of a Centralized Franchise Marketing Strategy

[WEBINAR] Harnessing the Power of a Centralized Franchise Marketing StrategyPublication Type:

Published / Updated:
The most effective franchisor-franchisee dynamic is rooted in a mutual understanding of responsibilities, needs and expectations. While franchisees are focused on driving brand recognition within their local community to maintain a steady stream of business, franchisors are committed to growing the brand and protecting its integrity.
So how do franchisors structure their marketing strategy to accomplish both goals? And how do they strike the right balance between encouraging franchisees to implement local marketing tactics and shaping their message? 
You’ll walk away from this webinar with the framework for a centralized marketing communications strategy to amplify your brand’s voice by establishing consistency system-wide and optimize franchisee marketing support.
In this webinar we discuss:
  • How to win customers while attracting quality franchisees
  • The benefits of adopting a “glocal” marketing strategy
  • Building your brand through an integration of effective marketing tools 
  • Maintaining regular communication with franchisees and tracking local campaigns
  • The secret recipe to a health-focused restaurant brand’s success

Meet the panelists

Megan Redzia,
Vice President,
3E Public Relations

As Vice President of 3E Public Relations, Megan Redzia has executed centralized marketing programs for multi-unit franchise restaurant brands that have resulted in strategic expansion, an increase in unit revenue, and meaningful relationships with loyal customers. 

Alex Lindroth,
Manager, Digital Strategy,
SGW Integrated Marketing Communications

Alex Lindroth plans and executes digital marketing campaigns for SGW Integrated Marketing Communications that help restaurant operators reach their target customers while creating long-term scalable growth strategies.


Shelly Whitehead,
Editor of PizzaMarketplace.com and QSRweb.com,
Networld Media Group

Award-winning veteran print and broadcast journalist, Shelly Whitehead, has spent most of the last 30 years reporting for TV and newspapers, including the former Kentucky and Cincinnati Post and a number of network news affiliates nationally. She brings her cumulative experience as a multimedia storyteller and video producer to the web-based pages of Pizzamarketplace.com and QSRweb.com after a lifelong “love affair” with reporting the stories behind the businesses that make our world go ‘round.

View This Video

Already registered? Login Now


By clicking the button above, you agree to our Terms of Service and Privacy Policy and to allow your personal information to be shared with the sponsor of this content. Your information will NOT be shared with anyone else.