Social Media Is Running (Not Ruining) Your Restaurant…Why That’s A Good Thing
In his opening keynote at the 2016 Restaurant Franchising & Innovation Summit, Andrew Gruel, Founder and Head Chef of Slapfish Restaurant Group, discusses the importance of interacting with customers digitally through social media, as well as online review sites. Gruel, who is also the host and star of FYI’s reality TV show, “Say It To My Face!,” responds to about 50 online reviews a day – regardless of whether they are positive or negative. In this sessions, he shares how being able to correctly manage that aspect of the business can reap tremendous benefits and create a stronger fan base of customers.
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