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How to Run a Restaurant in the Digital Age: Your Guide to Restaurant Technology

 
Publication Type:
White Paper

Published / Updated:
Sept. 18, 2015

It’s the unhappy truth of the restaurant business that most new restaurants just aren’t going to make it. A 10-year joint research project conducted between Cornell University & Michigan State University explained that 1 in 4 dining establishments are going to fail in the first year of opening. 

This might make for difficult reading if you’re about to embark on a new venture - but then nobody ever said pursuing a dream was easy. Luckily, there is something you can do to radically improve your chances of success - and that’s embrace technology.

At ShopKeep, we’re big believers in helping small business owners Take Back Main Street by using the technological tools that have previously been the preserve of big-box retailers and chain restaurants. This isn’t just a question of ‘showing off’ to customers, it’s about the way technology can help you compete in every aspect of your business. Chains like Panera Bread and Chili’s might only now be starting to incorporate apps and tablets into their dining experiences, but they have long had a huge advantage over small, local eateries because of their use of technology.

Whether it’s in marketing, inventory, employee management, or any aspect of your business, the right technology will will help you increase revenue, drive down costs, give you more time with your customers, and generally equip you with the data you need to succeed. 

This guide will highlight some of the key areas of your business that can benefit from automation and modern technology.

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