Driving Sales with Digital Menu Boards
The overall market for digital signage, including digital menu boards, is expected to grow at a compound annual rate of 5.8 percent over the next several years, according to Telecoms and Computing Market Research Reports, reaching $19.4 billion dollars by 2021 from $13.8 billion in 2015. In the past few years, restaurant companies ranging from single-unit operations to global mega-chains announced plans to incorporate digital menu technology into their operators. The reason is simple: It works. This guide, sponsored by WAND, details how digital menu boards can help a restaurant operator increase sales and boost the bottom line.