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Create Your Ideal Franchisee Buyer Personas

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Published / Updated:
July 12, 2017

A buyer persona is a representation of your ideal customer based on research and data from your existing customers. Creating robust, detailed buyer personas is a key component of any franchise marketing and sales strategy.

Complete this worksheet for each of your franchisee buyer personas, and share with your sales and marketing teams.


FranConnect provides franchise management software to more than 600 brands and 110,00 franchisees. Only FranConnect comes with Franchising Built-In™ – exclusive functionality and best practices for the entire franchise lifecycle – so franchisors can more effectively manage, track, and run their business.

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