C-Speak: Intelligent marketing starts with data
Although a variety of technology is being used to enhance the customer experience, restaurateurs are missing a huge opportunity to learn about their customers, said Mike Lukianoff, chief analytics officer for Fishbowl. FastCasual Editor Cherryh Cansler interviewed Lukianoff in a four-part video series to learn how brands can offer an upgraded experience while also gaining valuable insights to help them market to customers.
View additional videos from the Fishbowl C-Speak series:
The adoption rate of mobile payments is rising as customers become more comfortable with the technology. Restaurants that haven't jumped on the payments bandwagon can still find a seat but should understand that the technology is always changing.
Sean Kennedy, CEO of Cowboy Chicken, discusses how he's growing his 22-unit brand.
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Susan Taylor, director of franchise operations at Jamba Juice,
Jeff Bradbury- Hughes interview with Brian Bailey- Ichor
Big data is where it's at when it comes to must-have marketing technology, said Chris Ruszkowski, VP of marketing for Quizno's.
Melissa Gallagher, Freshii VP of marketing, chats about the variety of marketing techniques that the chain uses to get stand out among its competitors.
About 500 leaders of the fast casual industry gathered in October in Nashville for the annual Fast Casual Executive Summit.
Panera's former chief concept officer, Scott Davis, discusses why he thinks he'll hit another homerun with CoreLife Eatery.
Wahlburgers CFO Patrick Renna talks about the brand's plans of opening 500 units worldwide.
Powell Kalish, the concept's chief development officer, sat down with FastCasual's Cherryh Cansler to describe how he chooses sites for the pizza and salad concept.