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C-Speak: Driving local competition with authenticity

 
March 9, 2017

Although a variety of technology is being used to enhance the customer experience, restaurateurs are missing a huge opportunity to learn about their customers, said Mike Lukianoff, chief analytics officer for Fishbowl. FastCasual Editor Cherryh Cansler interviewed Lukianoff in a four-part video series to learn how brands can offer an upgraded experience while also gaining valuable insights to help them market to customers.

View additional videos from the Fishbowl C-Speak series:


Mobile reaches the tipping point
Effective discounting vs. lazy marketing
Intelligent marketing starts with data


Topics: Marketing / Branding / Promotion, Online / Mobile / Social, Operations Management

Companies: Fishbowl


Saladworks CEO reveals brand's 5-step come-back strategy

Saladworks was facing bankruptcy in 2015, when Centre Lane Partners bought it for nearly $17 million. Since then, CEO Patrick Sugrue has been working to breathe new life into the 30-year-old brand. "You have to be able to fail fast...

C-Speak: Is your audit program helping you attract customers?

Watch this video interview with a foodservice expert to learn why so many audit programs fail and what brands should know when searching for, designing and implementing their own plans.

Sponsored by: The Steritech Group

BuzzFeed exec schools restaurateurs on mastering customer engagement

Jennifer Klawin, SVP, brand strategy, West Coast for BuzzFeed, shared social media tips with restaurateurs.

Dickey's CIO: Technology isn't just a tactic

Laura Rae Dickey sat down at the annual 2016 Fast Casual Executive Summit in Data Point, California, to give an inside look at Dickey's technology strategy, which began to take shape in 2008.

Penn Station CEO: We need 3 things to grow

Craig Dunaway of Penn Station East Coast Subs talks about franchise growth challenges, customer engagement and labor processes at the 2016 Fast Casual Executive Summit in Dana Point, California.

C-Speak: Intelligent marketing starts with data

An analytics expert discusses why the old marketing playbook no longer works. Brands must understand who customers are in order to bring them back.

Sponsored by: Fishbowl

Cousins Subs VP lays out growth plans

Jason Valentine,  VP of Operations of Cousins Subs, chats about cultivating franchise relationships, employee engagement, the brand's new look and food safety challenges.

Why Restaurant Franchising & Innovation Summit is taking on London

Restaurant franchises hoping to grow in the UK must embrace innovation and technology.

Habit Burger CMO chats about taking the California brand national

Matt Hood, CMO of Habit Burger Grill, chats with Tim Tang about what it takes to expand a regional concept nationwide.

Focus Brands president: 'Restaurant business is complicated'

The president of Focus Brands sums up his views on the state of the restaurant industry.

How Pita Pit combines social, digital platforms to reach customers

Jordy Patano, shown right, digital marketing manager of Pita Pit, dishes on the chain's digital strategy in an interview with Hughes' Tim Tang.

Fast Casual Exec Summit attendees learn that success isn't just about food, it's about the people

The Fast Casual Executive Summit 2016 brought together hundreds of c-level executives to learn from one another in Dana Point, California.

Freebirds talks mobile innovation at CONNECT Mobile Innovation Summit

Freebirds' VP of Marketing Erin Levzow talks with Hughes' Tim Tang about the importance of mobile for both the business and the customer.

Reaching a dual audience: Naf Naf COO discusses brand success

Frank Weiner, COO of Naf Naf grill discusses, the brand's ability to overcome challenges


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