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C-Speak: Driving local competition with authenticity

March 9, 2017

Although a variety of technology is being used to enhance the customer experience, restaurateurs are missing a huge opportunity to learn about their customers, said Mike Lukianoff, chief analytics officer for Fishbowl. FastCasual Editor Cherryh Cansler interviewed Lukianoff in a four-part video series to learn how brands can offer an upgraded experience while also gaining valuable insights to help them market to customers.

View additional videos from the Fishbowl C-Speak series:


Mobile reaches the tipping point
Effective discounting vs. lazy marketing
Intelligent marketing starts with data


Topics: Marketing / Branding / Promotion, Online / Mobile / Social, Operations Management

Companies: Fishbowl


How Which Wich founder balances tech with human interaction

Which Wich Founder Jeff Sinelli is cautious when it comes to rolling out technology, only deploying it when he has first taken care of the human element of the business.

C-Speak: PDQ president using tech to get rid of the back office

PDQ President Steve Erickson and David Cantu, co-founder of HotSchedules, discuss how the brand uses technology to control operations and deliver better customer service.

Sponsored by: HotSchedules

Pie Five, Pizza Inn exec on why training has evolved

Mary Barker, VP of human resources at Rave Restaurant Group, talks about how the brand handles training.

Why Moe's is focused on adding tech to support delivery, catering and back-of-house functions

‎Bruce Schroder, president of Moe's Southwest Grill, chats about how the brand uses technology to drive sales.

Video: Panera creator puts talents behind CoreLife Eatery

Panera's former chief concept officer, Scott Davis, discusses why he thinks he'll hit another homerun with CoreLife Eatery.

Welbilt: Bringing innovation to the table

Restaurant operators obviously have a variety of challenges when it comes to running a successful business.

Sponsored by: Welbilt

Wahlburgers CFO: 'We're not just a celebrity concept'

Wahlburgers CFO Patrick Renna talks about the brand's plans of opening 500 units worldwide.

Video: How Crushed Red's thriving dinner day-part drives site selection

Powell Kalish, the concept's chief development officer, sat down with FastCasual's Cherryh Cansler to describe how he chooses sites for the pizza and salad concept.

Which Wich CEO: 'Old is gold'

Which Wich CEO Jeff Sinelli believes in technology but not at the expense of human interaction.

Arby's franchisee weighs in on brand's 'tech tolerance'

COO Bo Davis discusses how he uses technology to keep employees engaged.

Cowboy Chicken CEO talks about what keeps him awake at night

Sean Kennedy, CEO of Cowboy Chicken, discusses how he's growing his 22-unit brand.

Video: Mooyah VP chats about brand's cash infusion from new owner

Natalie Anderson Liu, Mooyah's VP of marketing, chats with Cherryh Cansler about how the cash infusion from the chain's new owner, an Affiliate of Balmoral Funds LLC and Gala Capital Partners, will help the brand grow.


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