C-Speak: Driving local competition with authenticity

March 9, 2017

Although a variety of technology is being used to enhance the customer experience, restaurateurs are missing a huge opportunity to learn about their customers, said Mike Lukianoff, chief analytics officer for Fishbowl. FastCasual Editor Cherryh Cansler interviewed Lukianoff in a four-part video series to learn how brands can offer an upgraded experience while also gaining valuable insights to help them market to customers.

View additional videos from the Fishbowl C-Speak series:


Mobile reaches the tipping point
Effective discounting vs. lazy marketing
Intelligent marketing starts with data


Topics: Marketing / Branding / Promotion, Online / Mobile / Social, Operations Management

Companies: Fishbowl


Video: Panera creator puts talents behind CoreLife Eatery

Panera's former chief concept officer, Scott Davis, discusses why he thinks he'll hit another homerun with CoreLife Eatery.

C-Speak: PDQ president using tech to get rid of the back office

PDQ President Steve Erickson and David Cantu, co-founder of HotSchedules, discuss how the brand uses technology to control operations and deliver better customer service.

Sponsored by: HotSchedules

Wahlburgers CFO: 'We're not just a celebrity concept'

Wahlburgers CFO Patrick Renna talks about the brand's plans of opening 500 units worldwide.

Video: How Crushed Red's thriving dinner day-part drives site selection

Powell Kalish, the concept's chief development officer, sat down with FastCasual's Cherryh Cansler to describe how he chooses sites for the pizza and salad concept.

Which Wich CEO: 'Old is gold'

Which Wich CEO Jeff Sinelli believes in technology but not at the expense of human interaction.

Sponsored by: Hughes

Video: Mooyah VP chats about brand's cash infusion from new owner

Natalie Anderson Liu, Mooyah's VP of marketing, chats with Cherryh Cansler about how the cash infusion from the chain's new owner, an Affiliate of Balmoral Funds LLC and Gala Capital Partners, will help the brand grow.

Fast Casual Top 100 winners honored at annual gala

The 2017 Fast Casual Top 100 Movers & Shakers were honored at the annual gala.

Blaze Pizza takes top place in Fast Casual Top 100 Movers & Shakers

Jim Bitticks, VP, operations and training for Blaze Pizza, takes the stage to accept first place in this year's Fast Casual Top 100 Movers & Shakers.

PR guru shares tips to saving your brand from a crisis

Ellen Hartman, CEO of Hartman Public Relations, taught the attendees of this year's Restaurant Franchising & Innovation Summit in Dallas about the importance of having a risk-management plan. Key steps, however, to defusing any negative event, from a food safety...

Former Chipotle, McDonald's exec: 'Leadership development has evolved'

Cultivating leadership and developing oneself is key to success, according to Bobby Shaw, a veteran executive of several brands, including Chipotle and McDonald's.

Biju's Little Curry CEO gives tips on how to win big with retail partnerships

Biju Thomas, founder of Biju's Little Curry Shop, discussed how he successfully partnered to open inside Whole Foods.

Industry execs 'Spread the Love' at Restaurant Franchising & Innovation Summit

Restaurant executives from all over the world gathered in March at the Restaurant Franchising and Innovation Summit in Dallas to not only learn from one another about growing their businesses, but also make more than 10,000 peanut butter and jelly sandwiches.


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