March 9, 2017

Although a variety of technology is being used to enhance the customer experience, restaurateurs are missing a huge opportunity to learn about their customers, said Mike Lukianoff, chief analytics officer for Fishbowl. FastCasual Editor Cherryh Cansler interviewed Lukianoff in a four-part video series to learn how brands can offer an upgraded experience while also gaining valuable insights to help them market to customers.

View additional videos from the Fishbowl C-Speak series:


Mobile reaches the tipping point
Effective discounting vs. lazy marketing
Intelligent marketing starts with data


Topics: Marketing / Branding / Promotion, Online / Mobile / Social, Operations Management

Companies: Fishbowl


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C-Speak: PDQ president using tech to get rid of the back office

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Sponsored by: HotSchedules

PR guru shares tips to saving your brand from a crisis

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Biju's Little Curry CEO gives tips on how to win big with retail partnerships

Biju Thomas, founder of Biju's Little Curry Shop, discussed how he successfully partnered to open inside Whole Foods.

Welbilt: Bringing innovation to the table

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Sponsored by: Welbilt

Industry execs 'Spread the Love' at Restaurant Franchising & Innovation Summit

Restaurant executives from all over the world gathered in March at the Restaurant Franchising and Innovation Summit in Dallas to not only learn from one another about growing their businesses, but also make more than 10,000 peanut butter and jelly sandwiches.

Summit summations: Dallas event delivers Texas-sized dividends

Katie Fuhrman of MomentFeed; Kimberly Brastad of Dairy Queen; Keith Hill of I Love Bacon; Jamal Bara of Waterfall; Demetra McLain of DW's Subs and Jacquelyn Cirko of Groupon, give an inside look to their Summit experiences.

Saladworks CEO reveals brand's 5-step come-back strategy

Saladworks was facing bankruptcy in 2015, when Centre Lane Partners bought it for nearly $17 million. Since then, CEO Patrick Sugrue has been working to breathe new life into the 30-year-old brand. "You have to be able to fail fast...

BuzzFeed exec schools restaurateurs on mastering customer engagement

Jennifer Klawin, SVP, brand strategy, West Coast for BuzzFeed, shared social media tips with restaurateurs.

Dickey's CIO: Technology isn't just a tactic

Laura Rae Dickey sat down at the annual 2016 Fast Casual Executive Summit in Data Point, California, to give an inside look at Dickey's technology strategy, which began to take shape in 2008.

Penn Station CEO: We need 3 things to grow

Craig Dunaway of Penn Station East Coast Subs talks about franchise growth challenges, customer engagement and labor processes at the 2016 Fast Casual Executive Summit in Dana Point, California.

Cousins Subs VP lays out growth plans

Jason Valentine,  VP of Operations of Cousins Subs, chats about cultivating franchise relationships, employee engagement, the brand's new look and food safety challenges.

Why Restaurant Franchising & Innovation Summit is taking on London

Restaurant franchises hoping to grow in the UK must embrace innovation and technology.


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