C-Speak: Driving local competition with authenticity

Although a variety of technology is being used to enhance the customer experience, restaurateurs are missing a huge opportunity to learn about their customers, said Mike Lukianoff, chief analytics officer for Fishbowl. FastCasual Editor Cherryh Cansler interviewed Lukianoff in a four-part video series to learn how brands can offer an upgraded experience while also gaining valuable insights to help them market to customers.

View additional videos from the Fishbowl C-Speak series:


Mobile reaches the tipping point
Effective discounting vs. lazy marketing
Intelligent marketing starts with data


Topics: Marketing / Branding / Promotion, Online / Mobile / Social, Operations Management

Companies: Fishbowl


Cowboy Chicken, Newk's, La Madeleine execs dissect the many faces of mobile payments

Cowboy Chicken, Newk's, La Madeleine execs dissect the many faces of mobile payments

The adoption rate of mobile payments is rising as customers become more comfortable with the technology. Restaurants that haven't jumped on the payments bandwagon can still find a seat but should understand that the technology is always changing.

C-Speak: PDQ president using tech to get rid of the back office

C-Speak: PDQ president using tech to get rid of the back office

PDQ President Steve Erickson and David Cantu, co-founder of HotSchedules, discuss how the brand uses technology to control operations and deliver better customer service.

Sponsored by: HotSchedules

Jamba Juice using tech to help manage costs of doing business

Jamba Juice using tech to help manage costs of doing business

Susan Taylor, director of franchise operations at Jamba Juice,

Ichor Restaurant Group CEO: 'Technology touches all aspects of our business'

Ichor Restaurant Group CEO: 'Technology touches all aspects of our business'

Jeff Bradbury- Hughes interview with Brian Bailey- Ichor

Quiznos VP: 'Big data key to growing brand'

Quiznos VP: 'Big data key to growing brand'

Big data is where it's at when it comes to must-have marketing technology, said Chris Ruszkowski, VP of marketing for Quizno's.

Arby's franchisee weighs in on brand's 'tech tolerance'

Arby's franchisee weighs in on brand's 'tech tolerance'

COO Bo Davis discusses how he uses technology to keep employees engaged.

Sponsored by: Hughes

Freshii marketing VP chats about the brand's love of technology, social media and Drake

Freshii marketing VP chats about the brand's love of technology, social media and Drake

Melissa Gallagher, Freshii VP of marketing, chats about the variety of marketing techniques that the chain uses to get stand out among its competitors.

Fast Casual Executive Summit takes over Nashville

Fast Casual Executive Summit takes over Nashville

About 500 leaders of the fast casual industry gathered in October in Nashville for the annual Fast Casual Executive Summit.

Video: Panera creator puts talents behind CoreLife Eatery

Video: Panera creator puts talents behind CoreLife Eatery

Panera's former chief concept officer, Scott Davis, discusses why he thinks he'll hit another homerun with CoreLife Eatery.

Wahlburgers CFO: 'We're not just a celebrity concept'

Wahlburgers CFO: 'We're not just a celebrity concept'

Wahlburgers CFO Patrick Renna talks about the brand's plans of opening 500 units worldwide.

Video: How Crushed Red's thriving dinner day-part drives site selection

Video: How Crushed Red's thriving dinner day-part drives site selection

Powell Kalish, the concept's chief development officer, sat down with FastCasual's Cherryh Cansler to describe how he chooses sites for the pizza and salad concept.


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