Starbucks launches Visa card to drive customer loyalty forward

Starbucks lovers have yet another way to earn stars at their favorite coffee place as Starbucks and Chase have launched a Starbucks Rewards Visa card that is integrated into the coffee maker's loyalty program. The card allows customers to earn...

Amazon Restaurants, Olo partner for seamless customer ordering experience

Amazon Restaurants is teaming up with restaurant digital ordering provider,Olo, to integrate Olo clients into the Amazon marketplace. The effort will enable thousands of Olo customers to list menus on the Amazon Restaurants marketplace and receive orders directly into their...

Whataburger launches unique Snapchat charity-focused contest

Whataburger fans can hit Snapchat for a chance to win 1,000 Taquitos, $1,000 for the charity of their choice as well the opportunity to "take over" the brand's Snapchat channel. Participation in the unique contest event requires three simple steps:...

Business intelligence platform offers restaurants analytics to influence customer behavior in real time

Bloom Intelligence offers advanced tracking metrics for the hospitality industry to attract, engage and retain customers through its cloud-based business intelligence platform.   The company mixes the digital and in-store experience to give restaurants analytic tools to act on consumer behavior in real time.

Millennials love burger discounts, Gen X favors Mexican fare price cuts

A new national consumer report regarding restaurant and take-out dining habits reveals 53 percent have at least one food/mobile app on their smartphone and 72 percent would rather dine at a restaurant than grab take-out. When it comes to discounts,...

Webinar: Are you getting the biggest bang for your franchise marketing buck?

Webinar: Are you getting the biggest bang for your franchise marketing buck?

As restaurateurs, you not only sell to diners every day, but also simultaneously to future franchisees who may either be among those diners, in the local community, or just out there on the web or elsewhere, looking for great businesses...

Pinkberry/Paytronix promotion reveals open rates' 'dirty little secret'

Pinkberry/Paytronix promotion reveals open rates' 'dirty little secret'

Last Independence Day, Pinkberry generated a few of its own fireworks when it launched a wildly successful double points ice cream promotion using the brand's Patronix-powered Pinkcard Loyalty program. The campaign ultimately not only netted the brand a Paytronix Loyaltees...

Chipotle launches new campaign focused on ingredients

Chipotle is aiming to get more "real" with the launch of a new marketing campaign about the ingredients in its menu items. The "As Real as It Gets" national television campaign reflects the brand's commitment to real ingredients, according to...

Toast partners with Punchh restaurant marketing cloud to improve customer engagement

Toast, a restaurant technology platform, has integrated its restaurant POS with the Punchh restaurant marketing cloud to deliver engagement, loyalty and customized restaurant experiences, according to a press release. Punchh will provide restaurant operators with access to real-time consumer information...

Brand new way for brands to engage on-the-go

Brands seeking new efficiencies and novel approaches to mobile subscriber engagement are taking note of Google's introduction of its Rich Communication Services Early Access Program. The service, which Google debuted as a kick-off to Mobile World Congress, allows users to...

Wingstop, PJ's, Schlotzsky's, Burger 21 launch LTOs

A change in season signals new limited-time menu offers. Here is a smattering of LTOs now available at Wingstop, PJ's Coffee, Schlotzky's and Burger 21.

Harris poll yields dim glow for restaurant brands

Harris poll yields dim glow for restaurant brands

These are not only tumultuous but very partisan times in the U.S., and a Harris Poll indicated that the public perception of foodservice brands often swirls around the actions, beliefs and politics of a brand or a brand leader's publicized...

Uncle Maddio's promotion checks all the right boxes

Uncle Maddio's promotion checks all the right boxes

Everybody has a little artist or inventor inside, and Uncle Maddio's latest promotion taps directly into that creative spirit. The chain's national "Create-Your-Own" Pizza contest is off and running on this Pizza Day, challenging all those closet Julia Childs out...

Study: Customer data is growing player in restaurant marketing

Research from Winterberry Group found that guest data plays a key role in the way restaurants handle challenges, including increased competition, declining guest loyalty, and gauging the overall effectiveness of marketing efforts, according to a news release from study co-sponsor,...

Buona celebrates end of Cubs' losing streak with free sandwiches

There are a lot of very partied-out people in the Windy City today with the Cubs' World Series win.

California Pizza promotion pays homage to Pizza Month

It's National Pizza Month and California Pizza Kitchen is paying homage and bringing back a reimagined version of its Carne Asada Pizza. In fact, to drive home the celebration, the chain is giving fans a chance to win free pizza...

Chipotle launches new marketing campaign

Chipotle has created stop-motion short films and creative content that highlights the "royal treatment" given to each of its ingredients.

Free webinar: How to Create Loyal Guest Behavior

Restaurant chains across the country are continuing to build and execute loyalty programs that provide immediate and sustainable results. Loyal customers have the power to revive stagnant brands and help industry leaders remain competitive, which is particularly important in an uncertain economic climate.

Paytronix updates platform

Paytronix Systems has implemented upgrades to its Paytronix Platform. Capabilities include pay at the table, account filters UI, scoring and surveys. "Pay at Table, survey, scoring and all of the new analytics capabilities introduced to the Paytronix Campaign Center were...

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