Sloan's to open 5 locations in UAE
West Palm Beach, Florida-based Sloan's, a premium brand ice cream, signed a franchise development agreement with LMZ Cuisines of the Landmark Zenath Group headquartered in Dubai, United Arib Emirates. The group owns and operates a collection of hotels, restaurants, real estate companies, engineering firms and media entities, Sloan's said in an announcement. Sloan's Ice Cream will become part of LMZ Cuisines' diversified investment base.
"When we first stepped inside Sloan's in West Palm Beach, I realized this is the opportunity LMZ Cuisines has been searching for," said S.M. Sadique, the managing director of Landmark Zenath Group and a Middle Eastern businessman, in the announcement. "The creativity, energy and brilliant presentation of Sloan's lured us in, and the ice cream is beyond incredible. Plus, the stores are simply magical – their fantasyland atmosphere speaks to the inner child in all of us."
LMZ Cuisines has five units planned for the Middle East, including Dubai and Abu Dhabi. The first location will open in Dubai in early fall 2015 at the BurJuman Center, a mall in the heart of Dubai.
Sloan's is actively pursuing growth throughout the Middle East in similarly attractive markets, the company said.
Topics: Franchising & Growth