Russo's expanding in US, Middle East
Russo's Restaurants, the chef-driven parent company of the fast casual concept, Russo's New York Pizzeria and Russo's Coal-Fired Italian Kitchen, is expanding throughout the U.S. and Middle East over the next 10 years, according to a company press release.
"Russo's concepts appeal to franchisees nationally and internationally because the food quality — our recipes, our sourcing, our authenticity — speaks to the way people the world over want to eat today," Founder Anthony Russo, said in the release. “We are growing because the appetite for our style of food is increasing with the trend for clean eating, and we've been doing it for 25 years with proven success."
With an AUV of 1.2 million, an average food cost of 22 percent and a flexible design-build prototype concept for franchisees at an average investment of $550,000, the restaurant concepts have attracted both international and national franchisee interest. Russo's has more than 50 restaurants in development in the U.S. and abroad, Russo said. Recent U.S. franchise agreements, for example, will bring more than 25 new restaurants to Houston, Texas and Florida.
The company recently opened its first Russo's New York Pizzeria in Riyadh, Saudi Arabia with franchisee Abdulrahman Al Arifi. He plans to open up to 60 in the next 10 years.
Russo's is also targeting new domestic markets such as Maryland/Washington, D.C., and Hawaii and expansion markets throughout Florida and Texas. International plans include new markets like Oman, Qatar, Bahrain, Kuwait and Egypt.
Topics: Franchising & Growth