Pollo Campero announces 11.8% sales growth
Pollo Campero, the world's largest Latin chicken restaurant brand, announced an 11.8 percent same store sales growth at comparable United States stores for the period January-February of 2015. This continues a strong trend of positive same store sales in United States stores dating back to early 2012.
"While the economy continues to improve as well as the restaurant industry, we are proud to say our financials continue to skyrocket," Tim Pulido, president and CEO of Pollo Campero, said in a statement. "Not only are we up in traffic and sales over last year, but our numbers have been climbing consistently for 3 years."
In 2012, Pollo Campero began a strong trend with a 7.9 percent same store sales growth. The following year, they hit an impressive 6.9 percent same store sales growth and finished 2014 at 7.4 percent. With 2015 off to a double digit start, despite the harshly cold winter, Campero is optimistic about this year's outcome and continued success.
"While Campero began as a brand with a predominantly Central American consumer base here in the United States, we have been broadening our base in recent years," Pulido added. "Last year, we rolled out a redesign and new global brand platform that has given us an updated look."
According to a 2014 Technomic report, Pollo Campero was the restaurant brand with the second highest number of millennial customers. "With our new image as well as the mainstreaming of Latin food as of late, we're appealing to diverse and younger demographics," Pulido said.
Topics: Franchising & Growth