Johnny Rockets planting flag in El Paso

Johnny Rockets will open in El Paso thanks to an agreement with Cruzar Group.

“Texas is primed for expansion, with huge growth potential in the west Texas market,” said James Walker, president of operations and development for Johnny Rockets. “You can already find our restaurants as far north as Dallas and Arlington and as far south as Brownsville and McAllen. And the fact that we’re opening our new Route 66 prototypein the western part of the state speaks to the brand’s continued growth and development. We also believe that franchisees will find this new option attractive, considering the Route 66 drive-thru expression is not confined by typical real estate parameters.”

In addition to the upcoming El Paso location, current Johnny Rockets franchise partners are under construction to open additional restaurants in San Antonio and Laredo, Texas. Franchisees are seeking new real estate to meet consumer demand, especially within the Hispanic market. 

“The Hispanic population in Texas and across the country continues to serve as enthusiastic brand champions for Johnny Rockets,” Walker said. “Johnny Rockets now has two executives, including our chief executive officer, who are fluent in Spanish and we are confident these assets can help us reach this powerful demographic.”

Topics: Franchising & Growth

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