Fazoli's franchisees break 12 growth records
Fazoli's announced this week 12 franchise sales records at its franchisee-owned restaurants during the first quarter of 2018, with plans to open up to seven additional locations. Additionally, Fazoli's experienced its most successful grand opening of a new restaurant in Hazard, Kentucky, breaking the $100,000 weekly sales barrier and setting a new record for the brand, according to a press release.
"We are pleased to report Fazoli's continued success for the first quarter of 2018," said President and CEO Carl Howard in the release. "The key to our company's success has been collaborating with our franchisees and listening to and understanding our guests' tastes and preferences and we have consistently evolved our brand strategy accordingly. There has truly never been a better time for our brand and it is showing in our record-breaking sales and strong franchise development."
Since the beginning of the year, the company has opened five restaurants across the country with plans to open an additional seven by year's enfor a total of 12 locations, setting a record for the most openings since 2002, according to the release. As part of the brand refresh last year, Fazoli's remodeled nine locations with a new, contemporary look and feel, including a modern interior redesign. In addition, the company introduced an upgraded menu using premium ingredients and offerings such as tableside grated Parmesan, upgraded plateware, as well as new dishes such as spicy penne with chicken or sausage, ultimate veggie rotini and brownie gelato sundae.
Fazoli's also recently launched its first app-based loyalty program with mobile ordering capabilities and is testing third-party delivery at select locations. The brand is testing new menu items like its Italian breadstick sliders as a way to increase off-premise guest traffic during off-peak times.
The brand's franchisees are experiencing nearly three times the industry average growth rate with new franchised restaurants continually setting new systemwide records, according to the release. With nearly 220 restaurants in 27 states, Fazoli's is seeking single- and multi-unit operators.