Drnk coffee + tea, Qwench gearing up for growth
Drnk coffee + tea and Qwench juice bar have inked deals to grow in their home state of California, as well as in Texas and in the Middle East.
"No other concept in this space is offering two brands, complimentary to each other combined together the way we've presented it," Mitch Baker, VP and chief brand Officer for both brands, said in a company release. "The dual brand model is the perfect pairing, maximizing operator efficiency per square foot. It's the perfect sweet spot, targeting a variety of customer day parts in a proven model that works so well and addresses franchisees' daily challenges when it comes to climate, limited offerings and maximizing operational efficiencies."
Both brands are growing not far from their origins in Hollywood with a dual-branded location recently opening on the USC Health and Science campus and additional franchise developments underway in nearby Sherman Oaks and Downtown LA. A combination of dual- and single-branded locations are targeted for Summer 2017 opening, and more development news is on tap for Northern and Southern California, the Boston market and New York, Thomas Nariman, Drnk's CEO, said in a company press release.
A privately held franchise development group has purchased the rights to open several units in Texas with the first site rolling out as a drive-thru model in Tyler. The majority of the development is planned for a combination of the two brands in a single unit, according to a company press release.
Development deals are in place for Houston and San Antonio with Dallas and Austin as part of a long-term strategy Nariman said.
The company is also venturing outside the U.S. with a sale to Al Farsy Est. Group in Saudi Arabia. This deal will bring the brand to Qatar, Kuwait, Oman, Bahrain and Saudi Arabia with the first unit already under development at the Al Khayyat Center 2 in Jeddah, Nariman said.
"Our new exclusive development partners in the region have a wealth of operating experience and are well suited to expand Drnk into key markets in the Gulf. Al Farsy Est. will also be sub-franchising units to qualified development partners in the region. Market potential is in the hundreds of units," he said.
Topics: Franchising & Growth