The secret to El Pollo Loco's success is our great-tasting food. Our menu has a broad and deep consumer acceptance across a wide span of demographic and socioeconomic sectors – and it’s a healthier alternative to traditional fast food.
In 1980, the first American El Pollo Loco opened on Alvarado Street in Los Angeles, California. El Pollo Loco featured an authentic recipe of fresh chicken marinated in special herbs, spices and citrus juices, and then fire-grilled to perfection. The restaurant quickly became a local favorite.
Today, the tradition continues with signature dishes that satisfy consumers’ desire for flavorful food that fits well with today's active lifestyles. We're currently fire-grilling marinated chicken in about 400 company and franchise-owned El Pollo Loco restaurants.
Why El Pollo Loco?
El Pollo Loco's success stems from the unique preparation of its award-winning pollo: fresh chicken marinated in a signature recipe of herbs, spices, garlic and fruit juices passed down over the years. Our chicken is then fire-grilled, hand-cut and served hot off the grill with warm tortillas, freshly prepared salsas, and a wide assortment of side dishes. Rounding out the menu are fresh, flavorful entrées inspired by the kitchens of Mexico, including grilled burritos, salads, tacos, quesadillas and our original Pollo Bowl®.
- Equal lunch and dinner dayparts
- Solid track record with over 25 years’ experience
- Continuous sales growth
A tenured senior team of restaurant professionals providing long-term stability and vision.