An analytics expert discusses why the old marketing playbook no longer works. Brands must understand who customers are in order to bring them back.
Customers now make decisions about where to eat on a more local level, so restaurateurs must adapt their marketing strategies.
Fishbowl's chief analytics officer chats about how offering untargeted, heavy discounts can hurt sales.
Fishbowl's chief analytics officer shares tips on how brands can offer an upgraded experience while also gaining valuable insights to help them market to customers.
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