Persona slated to open 3 locations in southeast

March 24, 2015

Persona Wood Fired Pizzeria has signed a development agreement for three restaurants in the Southeastern United States, including South Carolina, North Carolina and Georgia.

The first location is slated to open in Columbia, South Carolina in June 2015, by new franchise partner Simpli.Fresh.Concepts LLC.

"The next big slice of the fast casual restaurant market is coming from an Italian-American staple – pizza – and we believe the southeastern United States is an underserved market that will welcome our product line with open arms," said Persona CEO Joe Baumel in a statement. "We're confident that everything from our speed of service to the quality of the product will make our pizzerias a welcome addition in the region."


Topics: Franchising & Growth


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