Jan. 5, 2011
Amid current economic conditions, QSR and fast casual restaurant operators are looking for ways to increase sales and profits. Many are looking to Local Marketing as a way to drive business, but often are not equipped to execute effective campaigns.
Typically, the difference between successful and marginal Local Marketing initiatives comes down to whether or not the local operator has the right tools. This white paper details the essential pieces of a successful Local Marketing campaign execution, which includes the full support and commitment of the corporate marketing department.