Which Wich Spices Up Its Restaurants with Custom Music Offerings

 
Publication Type:
Case Study

Published / Updated:
Dec. 5, 2011

Which Wich Superior Sandwiches, one of the fastest growing restaurant chains in the United States, partnered with Custom Channels to fine-tune and sharpen the brand's cutting-edge image via real-time Internet streaming. This case study, sponsored by Custom Channels, discusses the benefits of developing a consistent "on-brand" music strategy, including:

• Customized playlists
• Real-time digital streaming
• Easily edited playlists
• Branded online music channel

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